A recent article by John Jantsch of Duct Tape Marketing hightlighted the importance of face to face customer engagement events for those interested in lead generation. With an increasing number of marketing managers now filming these events and uploading event videos to the web, we explore why your business should be doing the same.
Events such as workshops, demonstrations, & information sessions are greatly valued by attendees. They enable prospective customers to learn about something from “the experts”. In return, businesses get to know the people who are interested in such services.
The trouble is, not everyone can attend them…some people invariably miss out. Timings, geography, and pricing can all hinder attendance. This is a missed opportunity for all parties concerned.
Online video is becoming a popular solution to this problem. Events can be filmed and distributed online for viewers to watch. This can be done for a surprising low cost, and can help help you to reach and engage a much larger audience…an audience that thanks to your advice, is now much more likely to use your business.
The next time you’re hosting a workshop, demonstration, or information session…give some serious thought to filming the event and then uploading this content to your website. You’ll be surprised how many people will end up watching the content, and the results you get in return.
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