Some personalised viral videos are simply created for entertainment purposes. The “Presidential Election 2008″ video aims to do just that, using current affairs to create an amusing video that will gain a high viewership.
The Goal
This viral video was created in 2008, during the American presidential race. Not just the American public, but the whole world, was discussing the elections and the election hype allowed for this online video to become highly popular.
About The Video
This web video begins with a news reporter claiming that there is a growing support for a virtually unknown person to be elected as president. A large billboard reveals “[your name] ’08″ and shows you to be this presidential candidate.
The video continues to explain how a small talk show created an internet phenomenon, with chat rooms full of people discussing the viewer’s presidential campaign. Buses, bumper stickers and newspapers all have the viewer’s name on them, supporting their bid to win the elections.
This Internet video ends with a rather amusing surprise from an elderly lady who has had your name tattooed on her back to support your presidential campaign.
What’s The Effect?
This personalised video aims to entertain and it does just that. Viewers can see their names on banners, billboards and in newspaper articles, making this video personal and relevant to them. It is very funny but also almost believable, which is what makes it so entertaining for viewers as they can almost picture their own presidential campaign.
The use of text to incorporate the viewer’s name into the campaign is very amusing, however this video could be improved with Facebook integration or by asking viewers to upload a photo. The text is very simple and does not fully demonstrate the power of personalised video, but just for the purposes of entertainment it does work.
The ability to personalise this video, either to yourself or to a friend, makes it very appealing to viewers. This online video is easy to share and there is an option to send it to your friends at the end, so this video instantly gains viral velocity.
Although the video is out of date, it is still amusing for viewers today, even out of the electoral hype. Overall this personalised video is light-hearted and simple, and it does just what it aimed to do – entertain.
Watch it here: http://www.tsgnet.com/pres.php
Further Information
Want to find out more? Skeleton Productions specialises in personalised viral video production. Our team is on hand to discuss your idea/ project in more depth.
Call us on 0845 003 7720
Email: info@skeletonproductions.com
