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Tag Archives: online video advertising
VIDEO OF THE WEEK: First “Donation-Based” Online Video Series Launched
Nanhi Kali, a sponsorship program supporting the education of girls in India, has joined up with cultural movement agency Strawberry Frog to create a unique way to raise more money.
Combining donations with interactive online video, Strawberry Frog … Continue reading
Top 9 Reasons Why SMEs Should Be Using Online Video
A recent survey of ad agencies by BrightRoll has revealed that online video ads are the most effective form of advertising for more than 50% of participants.
So why are online video ads … Continue reading
eMarketer “Online Advertising To Overtake Print In 2010″
A new report by eMarketer has shown an increase in online spending by UK advertisers in 2009. Advertisers spent £3.54 billion online last year; up 5.7% from 2008. The report predicts that growth in online spending will increase to … Continue reading
Improve Conversion Rates With A “Call To Action”
A “call to action” is a marketing message that directs viewers to act in a specific manner. The most effective videos have one. A well-designed call to action can dramatically increase a video’s rate of conversion to its goal.
What … Continue reading
Nielsen: Online Video Identified as a Major Growth Area
Nielsen has released a new report that looks at online engagement by Internet users. The CEO of Nielsen (John Burbank), provides highlights of the report … Continue reading