Have you ever wondered how online videos reach viral status in only a matter of days? It’s not just completely down to luck…
There are certain characteristics needed for a video to go viral, and once you’ve identified these and incorporated them into your own video, you too can start to enjoy the viral success it generates for your business.
To give your video the best shot of going viral, you must:
1. Create A Buzz
The most effective viral videos capture the attention of the viewer in a matter of seconds. To do this, you need a video that provokes an emotional reaction e.g. humour or shock.
2. Produce Quality Content
Only the very best videos get shared amongst friends and colleagues. With 24 hours of video content uploaded to YouTube every single minute of the day, your video needs to be very very good if it is to go viral. Time spent on the idea behind the video and its production is time well spent.
3. Know Your Audience
Your target audience has unique needs and tastes. To make something that really resonates with them, you will need to know what makes them tick. Think long and hard about this. Is there a particular angle that would get their attention?
4. Be Authentic & Transparent
Authenticity and transparency count for a lot on the web. Don’t try to be too clever by promoting your video anonymously – be honest about who’s behind the campaign. Use your brand’s online presence to communicate with your audience to encourage feedback and comments. This might prove to be the tipping point of viral video success if you get your fans talking about it on the web.
5. Make It Easy To Share
Your video must be easy to share. Social media tools such as Facebook, Twitter, Digg, & Google Buzz can help your video go viral. Social media icons such as these should be positioned next to your video.
6. Distribute Your Videos
Your website is just one of millions on the web. Your video needs to be uploaded to website such as YouTube, Facebook, & Twitter if it stands a chance of going viral. These websites are fantastic publishing channels that encourage users to share content.
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