In professional circles the art of producing honest and up-to-date client testimonials can work wonders for promotion of your company’s reputation. This guide will explain the top 4 benefits that using client video testimonial for promotional video purposes can bring to your business.
1. Video Is More Convincing Than Text
Videos offer a much more natural and believable endorsement of your product or services than text can achieve. Whereas written testimonials can (and often are) counterfeited, video testimonials are very hard to forge. By bringing to life the real emotions and opinions of an individual on-screen, you will paint a persuasive picture for why other consumers should employ your services or buy your products.
2. Video Inspires Trust
By sharing a client testimonial you can prove that you have adhered to the promises made in the original sales pitch, and even show how you exceeded the expectations of your client. Prospective customers highly value the opinions of a third party, as they can clearly discern the tangible benefits your service or product has provided. This approach is much more effective than a typical hard sell technique, as you are authenticating your claims of excellent service through real life experiences.
3. Video Content Is Affordable
Due to technological advances in the digital and web video production industries, video is becoming more accessible and more affordable. Regardless of company size, there is an increasing likelihood that you will be able to afford to produce impressive customer testimonials, even on a tight budget.
4. Testimonial Videos Can Be Displayed Anywhere
Alongside the traditional methods of distributing video content, such as transferral onto DVD, the rise of digital platforms has given way to a plentitude of other distribution methods. For example, testimonial videos can be embedded into your website and used in presentations. The great thing about video is once it’s produced there is virtually no limitation to re-using and distributing the video across different platforms and to potential clients.