Online Video Ads Four Times More Effective Than Flash

Online Video Marketing

12 October, 2009

If you were in any doubt about the value of online video and its brand strengthening capabilities, we suggest you read a new report written by Double Click and Dynamic Logic. The report provides detailed information on the impact of ad format selection on branding results.

The report indicates that people who see video (rather than static images or flash animation) in a rich media ad are four times more likely to drive success. In other words, they are much more likely to make the purchase. This should be a big wake up call for businesses and agencies still using static ad formats.

Read more: Online Video Ads Four Times More Effective Than Flash

Gordon Borrell shares latest research about local media

Online Video Marketing

12 October, 2009

Beet.TV has just published a revealing interview with Gordon Borrell, the CEO of local media research firm Borrell Associates. His insights have highlighted some interesting trends in online video. Broadcasters, online directories, and publishers should take note.

In the interview Gordon Borrell said:

Read more: Gordon Borrell shares latest research about local media

Hotel Video Production – Your Three Best Options

Online Video Marketing

12 October, 2009

Looking to add video to your hotel’s marketing mix? Don’t know how to get started?

There are three production options you could take:

1) Hire a video production company

Professionally produced hotel videos typically costs somewhere between £500 to £2000 to produce. They usually take one day of on-site filming and about 10 days of editing time to complete.

Advantages: Production quality, control over video content
Disadvantages: Production time & fee

2) Ask your guests to film their stay

Encourage your guests to shoot videos of their stay and your hotel for campaign use. You might need to lend them a camera during their stay.

Read more: Hotel Video Production – Your Three Best Options