Beet.TV has just published a revealing interview with Gordon Borrell, the CEO of local media research firm Borrell Associates. His insights have highlighted some interesting trends in online video. Broadcasters, online directories, and publishers should take note.
In the interview Gordon Borrell said:
“Small businesses are jumping on video advertising as a way to compete on the web. Health is the largest category we also see automotive and travel picking up as well”. In challenging economic times for local media, he recommends that local TV broadcasters invest in online video.
In our opinion, online directories & publishers should be doing the same and seizing the opportunity as online video becomes more popular.
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