Why Online Video? – 4 Great Reasons

More and more small businesses, global brands, and major websites are using online video in their marketing mix. Through our client work and research, Skeleton Productions can provide four great reasons:

1. Online video is a powerful conversion tool.

Online video engages website visitors, increasing the likelyhood of a transaction. When embedded on a webpage in close proximity to actionable links, these odds improve dramatically.

2. Online video is great at communicating brand messages

Online video communicates brand messages in ways plain text and pictures simply can’t. The most effective video campaigns generate an emotional response from their viewers.

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Getting your video played

Once your content has been embedded on a website, there are a number of things you can do to get it played:

1. Clarity of content

Set viewers’ expectations as to what’s in the video, what its purpose is, and why they should spend their time watching it. Convey the essence by providing videos with descriptive titles that contain keywords. These keywords will help you with search engine optimisation (SEO) as well as usability.

2. Thumbnail Images

The thumbnail image for your video should be attractive and related to the content. Choose your video thumbnail images carefully, it makes a big difference.

3. Length of video

A video is a way to whet the appetite of a viewer, to inspire them to find out more. In internet video time, two minutes can seem like an eternity if the content is dull and lifeless. We recommend that you say in two minutes what others are taking ten to cover.

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8 things you should know before hiring a video production company

1. Get a quote

You should be given a detailed quote for free, its that simple. If not, go elsewhere!

2. Production & editing equipment

Your video production partner should be using equipment good enough for TV. Regardless of whether you see TV advertising as an option, in this day and age you should be receiving an online video of ‘broadcast-quality’.

3. Define everything

What’s the intent of your video? Who is your target audience?  What specific messages are you looking to get across? Where is the video going to be shown? You and your marketing team must be clear on these before you meet potential video production suppliers. Only with clarity on these key matters can a truly compelling and resonant video be produced. If you don’t know what you want, how can your video production company?

Read more: 8 things you should know before hiring a video production company