Generate results using a "call to action"

A "call to action" is a marketing message that directs viewers to act in a specific manner. The most effective videos have one. A well-designed call to action can dramatically increase a video’s rate of conversion to its goal.

What do you want viewers to do once they’ve watched your video? If they’re interested in what you have to say, what can they do about it? Your goal may be to generate leads, buy products, click on ads or even just subscribe to an RSS feed on your website.

A well-designed call to action should:

1. Create Urgency

Use discrete measurements of time in your call to action. Phrases like “click now” or “try our software today” give the user an understanding of how easy and immediate the action will be.

2. Indicate a Specific Action

Make your call to action as specific as possible. Tell the user exactly what you want them to do and how. Avoid vague generalities and instead tell them to click, sign up, contact us or download.

3. Clickability

Your call to action must look clickable or actionable. If it’s a text link, it should be underlined and coloured “hyperlink” blue.

4. Position

The call to action should be very close to your video player. No page scrolling should be required.

Summary

So there you have it, the basics on how to use a “call to action” with your video content!

Further information

Do you want to learn how Skeleton's video production services can help you win more business?

Call us on 0845 003 7720 or email us to to learn how video can generate and convert more leads.