Small Business Video Production – Incorrect Assumptions

Small business video production services result in fantastic business video profiles. Video does a great job at converting website visitors into customers. Fact.

Despite this, many small business marketing managers and business owners are yet to produce business video profiles for their website. In our experience, there are three (incorrect) assumptions that have held them back:

Assumption 1: “My customers don’t want to see video on my website”

If a picture is worth a thousand words, imagine what a video is worth.

Out of the five senses, sight and sound account for 85% of the information we take in.  Video can convey key messages about your business in ways plain text and audio simply can’t.

A video enables potential clients to get to know you better. They can connect with your business and visualize what it would be like to work with you. Video has become an essential part of the web browsing experience.

Assumption 2: “I won’t come across well on camera”

Perceptions of media these days have changed. Staged and scripted videos are either being ignored or met with cynicism. Nowadays, people want real and authentic content. If you believe in what you’re doing, no one is better qualified than you to talk about it.

The strongest branding, the most powerful small business marketing, and the most fulfilling careers all come from doing something that you sincerely care about, and sharing that in an authentic and compelling way.

Assumption 3: “I can’t afford to make a video about my business”

Stop worrying about costs and thinking it’s too hard. Video production costs have fallen in recent years. Small business video production services are more affordable than you might think.

Further information

Do you want to learn how Skeleton's video production services can help you win more business?

Call us on 0845 003 7720 or email us to to learn how video can generate and convert more leads.