3 Key Questions Your Hotel Video Must Answer

Hotel video is set to become a pre-requisite to sell online. Right now, hotels big and small are producing video content for their websites. They are also reusing this video content on booking & review websites.

So what’s all the fuss about?

Hotel Videos convey personality and value to prospective customers in ways plain text and pictures simply can’t. They increase the lead conversion rate of hotel websites. When uploaded to social media websites such as Youtube, Hotel video can also improve search engine rankings.

A winning formula

Wherever a decision can be influenced, or a new customer attracted, hotel marketing professionals must think carefully about how information is presented.

The best hotel videos engage viewers by addressing 3 basic questions:

1) What’s around the hotel: What is the neighborhood like? What’s near the hotel?

2) What kind of hotel is it: Is it more a family or a design hotel. What are the amenities, etc…?

3) What are the different room categories?: What do I get if I pay £100 more for a junior suite vs. the standard double?

The quality of your hotel video and the way it answers these customer questions will impact the success that you generate from it. High quality video helps to sell and poor quality video prevents from selling.

Further information

Do you want to learn how Skeleton's video production services can help you win more business?

Call us on 0845 003 7720 or email us to to learn how video can generate and convert more leads.