Differentiate yourself from the competition using online video

In challenging economic times, standing out from the competition has never been more important, particularly for small businesses. Differentiation can help drive sales.

Online video is a great way to convey key points of differentiation. It levels the playing field for small businesses, by providing an affordable and engaging way to showcase points of differentiation from bigger competitors.

1. Landing pages

Online video can be used to enhance website landing pages. Landing pages that feature targeted online video content typically generate more click throughs and sales conversions from their website visitors.

2. Search engine results

On a crowded search results page, online video can make the choice seem more clear, limiting the need or desire by users to “shop around”. At a time when the use of video is still comparatively limited, the companies who do use it have a chance to “stand out” from others, whether in search results or elsewhere.

3. Engagement

Online video can make web pages more engaging. The quality and relevance of this online video content is key, to succeed it must be relevant and useful. Good video content attracts more viewers. To provide anything else is bad business sense.

Further information

Do you want to learn how Skeleton's video production services can help you win more business?

Call us on 0845 003 7720 or email us to to learn how video can generate and convert more leads.