Getting your video played

Once your content has been embedded on a website, there are a number of things you can do to get it played:

1. Clarity of content

Set viewers’ expectations as to what’s in the video, what its purpose is, and why they should spend their time watching it. Convey the essence by providing videos with descriptive titles that contain keywords. These keywords will help you with search engine optimisation (SEO) as well as usability.

2. Thumbnail Images

The thumbnail image for your video should be attractive and related to the content. Choose your video thumbnail images carefully, it makes a big difference.

3. Length of video

A video is a way to whet the appetite of a viewer, to inspire them to find out more. In internet video time, two minutes can seem like an eternity if the content is dull and lifeless. We recommend that you say in two minutes what others are taking ten to cover.

4. Play button visibility

Website visitors must know that the video is a video (and not an image or text). This is particularly important on websites where users are not expecting to see video content.

If you are using a thumbnail image of the video on your site, use a big play button in the middle of it to show that it is a video. The symbol is universally recognised by web users.

On the other hand, if your video is displayed as a link, you can still use a play button in line with the link text to differentiate it from a regular link.

Further information

Do you want to learn how Skeleton's video production services can help you win more business?

Call us on 0845 003 7720 or email us to to learn how video can generate and convert more leads.