Top Tips: Stretching Your Video Production Budget

It has never been more important to stretch every pound of your marketing budget to the very limit.

In no particular order here are our Top 8 Tips for stretching your budget for online video to the very max…

1. Minimise filming locations and the distance between them

Filming in a small number of locations closely situated will drastically reduce the cost of your video.

2. Use footage you already have.

Any archive footage you already own can potentially be re-used/ utilised in your current video.

3. Decide how many versions you want and get them all done at the same time

You’ll save loads by creating and re-editing all needed versions in the same editing session.

4. Think hard about your script.

Keep your video fresh by avoiding time or date sensitive references.

5. Film at your own premises

This makes for a more authentic video and avoids the cost of expensive filming studios.

6. Maximise your filming time

Think about any up coming events and use that spare half hour in the filming schedule to record extra content for future use.

7. Save on non-filming costs

Make the  most of online publishing channels and platforms such as Youtube, they are free to use. If you using physical methods such as DVD or USB, make sure you use their full potential.

8. You don’t have to be there

Unless you are appearing in the video, you don’t need to attend the filming, and with ‘online client approval’ you certainly don’t need to spend any of your valuable time attending editing sessions.