The importance of corporate video production can’t be underestimated: businesses need to make engaging brand videos to stay competitive. Video has moved from a desirable extra to an essential part of the marketing mix.
There’s no point producing predictable corporate video content for the sake of it. There are loads of different types of video, and each one can be used to target and engage a specific group of customers.
This is one of the more common types of corporate video, created to tell your target market who you are and what you can offer them. They’re great on your homepage, or played on loop in your office reception area. Tell your target audience about your company’s history, values, and successful case studies. Most importantly, tell them how you have exactly what they need.
A brand film is typically the light-touch way to let your target audience know who you are and what you do. There's no need for gritty details, so instead play to your brand strengths and get across what makes you different from every other business out there. We'll use editing, music and script to create a unified vision of your brand.
Light & Power
Got something to celebrate? Video can help you share the joy with the world and promote your business at the same time. Whether you're publicising your anniversary or honouring a new business partner, a celebratory video full of lots of emotion and a little information can support your PR and get your story spread far and wide.
Celebrating 25 Years
50th Anniversary Video
2015 in Review
Some things can only really be expressed through video. A tour is one of those things. Give your audience a virtual circuit of your location, and help them to visualise themselves in it. Tour videos are perfect for getting across those unique selling points that can't quite be conveyed through text. Plus, your business will immediately seem more real to any potential customer.
The most important thing to do at an exhibition is be seen. That's what video gives you: attention from visitors, a chance to stand out from the crowd, and a precious opporunity to introduce yourself to your target audience. With video footage, motion graphics and supporting text we can create an exhibition video that gets across your key messages clearly and quickly.
You've launched an exciting new product or service. Now it's time to get it seen. Your product launch video needs to do two things: get across the major selling points of your offering and do it in a way that doesn't make people fall asleep. It's important to keep things short and sweet, while intriguing your audience enough to make them want to learn more.
WW800 Washing Machine
Fusion Walnut Range
If you want to connect with your target market, do it directly, with a video that showcases one particular client, or shows the role your product or service played in your client’s latest triumph. This is a much better option than a straightforward video testimonial reel, making it much more personal.
Eurostar Case Study
Skyscanner Case Study
Virgin Money Case Study
There’s a reason testimonials work. It’s one thing for you to enthuse about your own business, but something else entirely when someone else says it for you. It speaks volumes.
Prospective customers love listening to existing ones – just think about the huge rise of review sites like Trip Advisor. Save them the research and give them exactly what they want with a video testimonial.
Videos of your conferences and seminars can work really well. They’re unscripted, which means audiences find them more trustworthy than a well-written promo. And while you’re not actually marketing a particular product or service, you are giving audiences an in-depth snapshot of your company and culture. The trick is to be subtle – to show, rather thantell. Sometimes, actions and imagery both speak louder than (carefully scripted) words.
Maybe you’ve got a new product coming out - host a video conference to show how it works. Learned something new at a seminar? Create a video webinar where you can share your new-found knowledge with others in your industry. Record the discussion and edit it into a brief video. You can use it to send to people who couldn’t make it, or use it to market your next event.
Consumers' receptiveness to socially responsible company's is growing. Video can show why your company considers CSR important and the various things you do to help. Capturing the inspiring work of your colleagues in the communities or how you're supporting inititives, bring to life the human side of business.
Making a difference in Our Communities
Making a Difference: Engineering Careers in Medicine
Experience Summer School
There are loads of possibilities here. You could interview your business lead on their vision for a new project, show potential employees what day-to-day life is like in your company, or host a webinar that interviews industry experts.
Interviews work well because they’re genuine, spontaneous and believable. They force the person you’re interviewing to dig deep and really think about their responses. This gives you the kind of genuine dialogue that audiences respond to so well.
What Standards mean to me
Hopes and Fears
If your goal is to hire more of the right people, videos are the perfect way to show your ideal employee how great it is to work for you. Treat potential team members to a behind-the-scenes look at your corporate culture, so they can see exactly what it’s like to work with you and start to imagine how they’d fit in. Interview your happiest people about the best things about working for your company and share their own interests and challenges. It makes your company feel real and approachable.
TV or cinema advertising is a great way to let your target audience know who you are, what you do and the product you are selling. It is also a great way to include demonstations and testimonials to help you drive sales or even strengthen brand awareness. Really you should see this as your opportunity to shine!