Video Production Services

Top 3 Most Creative University Videos

Marketing is critical to any business. Colleges and universities are no different.

To attract more of the best applicants university marketing staff are becoming more and more creative with video.

We think you'll find the following three student recruitment videos very thought provoking:

1. I Gotta Feeling (The University of Quebec)

YouTube Views: 4,700,000

LipDub is a new and creative way of promoting university life through a simple dubbed performance of a popular song.

The University of Quebec at Montreal has commissioned a video that is now widely recognised as one of the world's most famous LipDubs. It features 172 of their students and staff.

2. That's Why I Chose Yale (Yale University)

YouTube Views: 395,000

For a generation smitten by the likes of High School Musical and Glee, Yale University may have produced the perfect Marketing tool.

Yale University have commissioned an epic 17 minute song and dance sketch. It has drawn criticism from lots of viewers but also some good-humoured appreciation. 

The video reached a quarter of a million views within the first two weeks of being uploaded onto Yale's website. It has been a very successful ad campaign for Yale University.

3. The Undergraduate (The University of Florida)

YouTube Views: 5,000

"The Undergraduate" is an extremely original recruitment video commissioned by the University of Florida. It's funny, smart, and informative.

The 10-minute video includes a movie trailer as well footage documenting the making of "The Undergraduate" film. It describes the whole college experience at the University of Florida in a very engaging way by following the story of an undergraduate. 

The video has received a very positive response from university marketers.  

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