Top Tips: Hiring A Video Production Company

1. Get a quote

You should be given a detailed quote for free, its that simple. If not, go elsewhere!

2. Production & editing equipment

Your video production partner should be using equipment good enough for TV. Regardless of whether you see TV advertising as an option, in this day and age you should be receiving an online video of ‘broadcast-quality’.

3. Define everything

What’s the intent of your video? Who is your target audience?  What specific messages are you looking to get across? Where is the video going to be shown? You and your marketing team must be clear on these before you meet potential video production suppliers. Only with clarity on these key matters can a truly compelling and resonant video be produced. If you don’t know what you want, how can your video production company?

4. Examples

Any half decent video production company can provide references from previous happy clients together with examples of work in areas similar to yours. These are a must before investing any of your marketing budget. Track record counts for a lot.

5. Creative control

Your production partner should act as your guide in the video production process. Unless your video is being made on an absolute shoe string or you have bought into a particular “video production package” which states otherwise, final approval on all key areas should always rest with you. This includes the script, the music, who appears in the video, location, and any other major areas you consider important.

6. Re-writes and re-edits

Unless you have agreed otherwise, the right to redraft the script and re-edit the video should be standard practice. We recommend you insist on the right to at least 1 -2 at each stage into your contract. These are vital opportunities to feedback and evolve your video in the way you want. The onus will be on you to provide any necessary feedback within the agreed time fame or you will delay your own project.

7. Content distribution

A great online video with no viewers is pointless. In such a competitive consumer age distribution has never been more important. Look for a company who can offer you the full package of video production and distribution services. Employing the two separately will cost more and potentially be disjointed.

8. Additional Costs

Make sure everything is included or at the very least watch out for and be wary of any extras in the small print. This requires prudence and sense from you too, if you suddenly decide you want a scene outside the Eiffel Tower this is clearly going to cost you extra!