Remarkable Video Production

Video production is the process of creating, planning, shooting, and editing visual content for various purposes, such as entertainment, advertisement, education, or communication. The process typically involves multiple stages, which may include:

Pre-production: Here's where we start brainstorming ideas, developing a script or storyboard, scouting locations, casting actors or presenters, and assembling a production crew. It's the planning phase where all the necessary elements are put in place to ensure a smooth-sailing production process for you.

Production: This is the actual filming or recording phase where we capture the visual and audio elements of your video. It involves motion design and animation, setting up the equipment, lighting, and sound, directing the talent, and capturing the footage according to your script or storyboard.

Post-production: After the footage is captured, we edit and assemble it to create your final video. This stage involves selecting the best takes, arranging the clips in a coherent sequence, adding visual effects, colour grading, sound editing, and music or voice-over integration. Our goal here is to enhance the overall quality and storytelling of your video.

Distribution: Once the final video is ready, you can distribute it through various channels, such as television, online platforms, social media, or physical media like DVDs or Blu-ray discs, depending on the target audience and intended purpose.

Video production can be done for loads of reasons. From small independent projects or home videos to large-scale commercial productions, such as movies or TV shows.

The quality and complexity of your production will depend on factors like your budget, equipment, and the skills of those involved in its creation.

Video marketing has loads of benefits for businesses, including:

Increased Engagement: Videos can capture viewers' attention and keep them engaged for longer periods compared to other forms of content. This engagement can lead to increased brand awareness and higher conversion rates.

Improved SEO: Search engines prioritise websites that contain video content. By including videos on your website, you can improve your search engine rankings and drive more organic traffic to your site.

Better Brand Recall: Videos are way more memorable than text or images. Viewers are more likely to remember your brand and the message you're trying to convey when it's presented in a video.

Increased Social Sharing: Videos are more shareable on social media, which can increase your brand's reach and visibility.

Enhanced Customer Understanding: Videos can help your customers better understand your products or services by showing their features and benefits in action.

Cost-Effective: Creating and distributing videos has become more affordable and accessible than ever before, making it a cost-effective marketing strategy for businesses of all sizes.

Overall, video marketing can help businesses like yours connect with their target audience, improve their online presence, and drive more leads and sales.

There are several factors that can contribute to making a great video, such as:

1. Compelling Story: A great video typically tells a story that is engaging, emotional, and memorable. The story should be well-crafted and have a clear beginning, middle, and end.

2. High-Quality Production: The quality of the video production can greatly impact its success. This includes factors such as lighting, sound, camera angles, and editing.

3. Authenticity: Authenticity is an important factor that can help the audience connect with the content of the video. Being genuine, sincere, and honest can help build trust with the viewers.

4. Visual Appeal: The visual elements of the video should be engaging and visually appealing. This includes things like color, composition, and special effects.

5. Targeted Audience: A great video should be created with a specific audience in mind. Understanding the audience's interests, preferences, and needs can help to create content that resonates with them.

6. Clear Call-to-Action: A great video should have a clear call-to-action, such as encouraging viewers to visit a website, sign up for a newsletter, or make a purchase.

Overall, a great video should be able to capture the attention of the viewer and hold it throughout the duration of the video, while conveying a clear message and evoking a desired emotional response

Some of the most effective corporate, promotional, explainer, animated and training video content is short and succinct. But if you have a compelling story to tell, and the distribution channel allows it, it's possible to create longer-form content instead. 

We can create any kind of video you’re after! But here are some common examples:

Corporate videos

It's a bit of an umbrella term, but essentially a corporate video is there to communicate your business' message to your audience —whatever that message is, and whomever that audience might be. 

By using a video as a corporate communication tool, be that for internal or external reasons, you can maximise both reach and engagement and really drive your message home, memorably. 

You can get a corporate video made that's targeted towards your employees such as a hype video for an internal corporate event, or externally to your ideal customer. It all depends on what your end goal is.

Explainer videos

Explainer videos are bite-sized animated, 3D, or live-action videos that turn complex ideas into easy-to-digest entertainment pieces for your ideal audience.

It's known that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text, a mind-melting half a billion people watch videos on social media every day, and it’s estimated that video traffic represents 82% of all consumer online traffic. 

Video makes information easier to understand and remember. It's because your visual system activates over half of your brain, helping you to grasp concepts and data more easily. No surprise, then, that explainers are the most popular type of video.

And because of the diverse nature of video content, there are endless ways to clearly explain your message to your audience.

So, need to effectively explain something faster than you can say "we need to prove more ROI"? Get in touch!

Animated videos

Great content marketing is all about telling a story. But the story is only as good as the execution.

Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. And animated videos turn even the most complex ideas into easy-to-digest entertainment pieces for your ideal audience. 

Whether you're explaining a new app, promoting a new initiative or service, or need animated idents for your new podcast, animation can help you visually bring your message to life in the right tone, without creative limitations.

Promotional videos

These days, video has become an expected part of the buyer's journey — where audiences actively seek out high-quality promotional content from brands. Content that audiences truly value and want to engage with.

Whether you're looking to promote a specific marketing initiative, product, or event, promo videos are a great way to grab your audience's attention and draw them in to learn more. 

With the rise in video's popularity, high-quality promotional video content has become an incredibly powerful way to raise awareness and drive lead generation for brands, products and services.

There are several main types of video production, each with its own unique purpose and characteristics. Here are some of the most common types:

1. Corporate Videos: These videos are made to promote and market a company, showcase its products or services, and provide information about its values, history, and culture.

2. Explainer Videos: These are short, animated videos that explain a product or service in a simple and engaging way. They often use graphics and voiceovers to simplify complex concepts.

3. Event Videos: These videos capture the highlights of live events, such as conferences, concerts, and product launches. They are often used for promotional purposes and to give people who couldn't attend a sense of what happened.

4. Educational Videos: These videos are designed to teach viewers something, such as a new skill or a specific topic. They can take many forms, from traditional lectures to interactive tutorials.

5. Documentary Videos: These videos explore a particular subject or topic in depth, often using interviews, archival footage, and other sources. They can be informative or persuasive, and they are often used to raise awareness about an issue.

6. Marketing Videos: These videos are created specifically to promote a product or service, often using humor or emotion to connect with the audience and drive sales.

7. Social Media Videos: These are short, eye-catching videos that are designed to be shared on social media platforms. They often use music, subtitles, and quick cuts to grab attention and keep viewers engaged.

These are just a few examples of the main types of video production. Each type has its own unique goals and requirements, and choosing the right type of video for your project will depend on your specific needs and audience.

A video production agency is a company that specialises in creating, producing, and editing video content. These agencies work with clients like yourself to help them convey their messages, stories, or ideas through visual storytelling.

The primary services offered by a video production agency typically include:

Pre-production: This stage involves conceptualisation, scriptwriting, storyboarding, location scouting, casting, and scheduling. They'll collaborate with you to develop the overall vision for your video and create a plan to bring it to life.

Production: During this stage, the agency is responsible for executing the plan laid out in pre-production. This includes setting up the filming location, directing the cast and crew, capturing the footage, and managing technical aspects such as lighting, sound, and camera work.

Post-production: After the filming or animation is completed, the agency works on editing your footage, adding visual effects, colour grading, sound design, and music to create a polished final product for you. They may also handle encoding and formatting the video for various platforms and distribution channels.

Distribution and marketing: Some video production agencies offer additional services such as video distribution and marketing. This can involve optimizing the video for search engines, creating promotional materials, and managing ad campaigns to reach the target audience.

Consultation and strategy: Many video production agencies also provide consultation and strategy services, helping clients like you develop their overall video content strategy, identify target audiences, and choose the right platforms and formats for their videos.

The scope of a video production agency's services can vary, but their main goal is to create high-quality, engaging, and effective video content that meets your objectives. And they usually work with clients across various industries, including businesses, non-profit organisations, educational institutions, and individuals.

A video production company and a video production agency both work in the realm of creating video content, but they do have some differences in their focus and the range of services they offer.

Video Production Company

A video production company primarily focuses on the technical and creative aspects of producing video content. Their primary goal is to handle the entire production process, from pre-production to post-production. They usually have in-house professionals who specialise in different areas of video production, such as directors, cinematographers, editors, and sound designers.

Services offered by a video production company include:

1. Concept development
2. Scriptwriting
3. Storyboarding
4. Casting
5. Location scouting
6. Filming
7. Editing
8. Visual effects
9. Sound design and mixing
10. Colour grading

Video Production Agency

A video production agency, on the other hand, is a more comprehensive service provider. They not only focus on creating your video content, but also on the strategic and marketing aspects of your project.

They usually work closely with their clients to develop a creative concept and strategy that aligns with the client's brand identity and marketing goals. In addition to video production, they might offer you services like branding, digital marketing, and media planning.

Services offered by a video production agency include:

1. Creative strategy and concept development
2. Branding and design
3. Scriptwriting and storyboarding
4. Video production (in collaboration with a production company or in-house team)
5. Post-production services
6. Digital marketing and advertising
7. Social media management
8. Media planning and buying
9. Analytics and performance measurement.

To sum up... a video production company primarily focuses on the technical and creative aspects of producing your video content, while a video production agency offers a more comprehensive range of services that include strategy, marketing, and branding, as well as video production. You can choose to work with one or the other, depending on your specific needs and objectives.

There are loads of benefits of working with a video agency for businesses looking to create high-quality video content. Here are just a few of those benefits:

1. Professional expertise: Video production agencies specialise in creating video content, so they have the expertise, skills, and equipment to produce high-quality videos. They can also offer advice and guidance on video marketing strategies.

2. Time-saving: Creating a video can be time-consuming, especially if you don't have experience in video production. A video production agency can handle the entire production process, allowing you to focus on other tasks.

3. Cost-effective: While it may seem expensive to hire a video production agency, it can be cost-effective in the long run. They have the equipment and expertise to produce high-quality videos efficiently, which can save you money in the long run.

4. Creative input: Video production agencies can provide creative input and ideas for your video content. They can help you develop a concept and create a script that will engage your audience.

5. Consistency: Working with a video production agency can help ensure consistency in your video content. They can help develop your brand voice and style that can be carried through all your videos.

A video production agency like Skeleton can provide the expertise, equipment, and creative input needed to produce high-quality video content that engages your audience and helps achieve your marketing goals.

Finding the right video production agency can be a daunting task, but here are some steps you can take to help you make the right choice:

1. Identify your goals and budget: Before you start your search, make sure you have a clear idea of what you want to achieve with your video and how much you're willing to spend. This will help you narrow down your options and find agencies that align with your goals and budget.

2. Research: Look for agencies online and read reviews from past clients. Check out their portfolio to get a sense of their style and quality of work.

3. Check for expertise: Make sure the agency has experience creating videos similar to what you're looking for. Look for an agency that specializes in your industry or type of video.

4. Communication and collaboration: Consider the agency's communication style and whether they are open to collaboration. A good video production agency should be able to work closely with you to bring your vision to life.

5. Budget and pricing: Request quotes from multiple agencies and compare their pricing, services, and timelines. Make sure the agency is transparent about their pricing and any potential additional costs.

6. Creativity and innovation: Choose an agency that can bring fresh ideas to the table and has a strong creative vision. They should be able to help you stand out and make an impact with your video.

7. Client references: Don't hesitate to ask for references from past clients to get a sense of their experience working with the agency. You can also check online reviews and testimonials.

Take your time and don't be afraid to ask questions. Choose an agency that you feel comfortable working with and that you trust to deliver a high-quality video that meets your goals and budget.

Choosing the right video production agency for your project is essential for achieving your desired outcomes. Consider the following factors when selecting a video production agency:

1. Define your objectives: Before starting your search, outline the goals and objectives of your video project. Be clear about the message you want to convey, the target audience, and how the video will be used (e.g., for marketing, training, or brand promotion).

2. Research and shortlist agencies: Look for agencies that have experience in your industry or with similar projects. Check their online presence, browse their portfolios, and read client testimonials. Shortlist the agencies that align best with your project requirements.

3. Evaluate their portfolio: Review the agency's portfolio to assess the quality of their work and their creative style. Ensure that their previous projects demonstrate an understanding of storytelling, visual aesthetics, and technical proficiency.

4. Check for industry expertise: It's helpful if the agency has experience in your specific industry, as they will have a better understanding of your target audience, market trends, and the messaging that will resonate with your viewers.

5. Communication and collaboration: An ideal video production agency should be easy to communicate with and open to collaboration. Gauge their responsiveness during initial interactions and ensure that they're willing to listen to your ideas and provide constructive feedback.

6. Range of services: Consider the range of services the agency offers. A full-service agency can handle everything from concept development and scriptwriting to post-production and marketing, making the process more streamlined and cohesive.

7. Budget and pricing: Get quotes from the shortlisted agencies and compare their pricing. Keep in mind that the cheapest option may not always be the best. Instead, focus on finding an agency that offers the best value for your budget.

8. Timeline and availability: Discuss project timelines and deadlines to ensure that the agency can deliver the final product on time. Be realistic about the time required for each stage of production, and factor in time for revisions and approvals.

9. Client testimonials and references: Reach out to past clients or read online reviews to get a sense of the agency's professionalism, reliability, and customer service.

10. Cultural fit: The agency should understand your brand's values and culture to ensure that the final product aligns with your company's identity and messaging.

After considering these factors, choose the video production agency that best meets your project requirements, budget, and quality expectations. Don't hesitate to ask questions and communicate your needs and concerns throughout the selection process!

Working with a video production agency can be an exciting but also challenging experience. Here are some tips to help you get the most out of your partnership:

1. Define your goals and objectives: It's important to have a clear understanding of what you want to achieve with your video content. This will help the agency understand your needs and create a strategy that aligns with your goals.

2. Establish a clear scope of work: Ensure that you have a clear and detailed scope of work that outlines the specific tasks and deliverables that the agency is responsible for. This will help avoid misunderstandings and ensure that both parties are on the same page.

3. Provide detailed information: Provide the agency with as much information as possible about your brand, target audience, and messaging. This will help them create content that is aligned with your brand and resonates with your audience.

4. Be open to feedback: Be open to feedback from the agency and trust their expertise. They have experience in creating effective video content and may have insights that can help improve your strategy.

5. Communicate regularly: Communication is key to a successful partnership. Schedule regular check-ins to discuss progress, provide feedback, and make adjustments as necessary.

6. Set realistic timelines: Be realistic about the time it takes to create high-quality video content. Rushing the process can lead to subpar results, so be sure to set realistic timelines that allow for ample time for pre-production, filming, and editing.

7. Understand the costs: Be transparent about your budget and understand the costs involved in creating video content. This will help you avoid surprises and ensure that you can allocate the necessary resources to achieve your goals.

By following these tips, you can ensure that your partnership with a video production agency is productive, collaborative, and results-driven.

The four main phases of video production are:

1. Pre-production: This is the planning phase of video production. During pre-production, the script is written, locations are scouted, actors are cast, and a shooting schedule is created. The goal of this phase is to plan every aspect of the video production process to ensure a smooth shoot.

2. Production: This is the phase where the actual filming takes place. During production, the crew sets up the equipment and lighting, and then begins shooting. This phase involves capturing all of the footage that will be used in the final video.

3. Post-production: This is the phase where all of the footage is edited together. During post-production, the video is assembled, and any necessary special effects, sound effects, and music are added. The goal of this phase is to create a polished final product.

4. Distribution: This is the phase where the finished video is shared with its intended audience. This may involve uploading the video to a website, sharing it on social media, or broadcasting it on television. The goal of this phase is to get the video in front of as many people as possible.

It’s simple, really! You tell us your objectives, who your audience is, your deadline, and your budget, and we’ll provide you with a quote. Click here to get started.

To begin producing your video, your video production company will need you to be clear about your objectives and who your audience is.

We have a saying at Skeleton that we’re not just about making videos that just look good. We create videos that gain real results because they're driven by real insights. 

But don't worry, if you've not done that strategic thinking yet, we can help you look at your objectives, goals and audience and support you on this journey.

We manage projects where clients have had no video experience, all the way through to those very familiar with the medium and what’s involved.

Download our handy video brief template to start thinking about what you're trying to achieve.

Our award-winning team will guide you through the process from start to finish. We’re here to tell your story in the most compelling way possible. 

The scripting process is one of many elements of the creative process that our team oversees and delivers. Our team of professional scriptwriters will make sure your message resonates with your audience in the most effective way possible. 

Of course, if you already have a script we’re happy to take that on board, but we will have to go through it to check it syncs up with what we have in mind visually.

Whilst 99% of video production projects run smoothly, there are occasional issues that crop up. The two most common themes are:

Lack of communication: Whilst we offer a fully managed end-to-end service, we still really need you to be an active part of the production process. Active also means being timely with your feedback. 

Scheduling delays: Sometimes unforeseen problems like bad weather on outdoor shoots can cause issues with scheduling. Weather is one of many factors that affect the choice of the filming day, so usually this issue is minimal.

At Skeleton, we work hard to complete your production on time and within budget. Typically, most video productions take 6-to-8 weeks to complete. There are lots of stages in the production process we need to go through in order to create something truly remarkable. 

Obviously, sometimes clients need things faster than this if needed, and it can be possible to deliver that. If you want to check our availability, definitely give us a call!

Our production team work extremely hard to make sure that you’re really happy with your video content. Once we've completed the first edit, you'll get two rounds of amends to make any final changes you may need. 

We provide a fully managed end to end process, which ensures an effortless stress free production experience for our clients. This includes script, creative development, production and distribution guidelines. We do all the heavy lifting so you don't have to!

If you’re looking to create remarkable video content that really makes an impact, you’re going to need a budget which reflects that. It's not unusual for a corporate, promotional, explainer, animated or training video to cost £15,000/ $20,000 to create - with the exact amount dependent on style and duration.

Once we've completed your video production, we keep your project files in storage for 3 years. So if your brand or product offering evolves, we can easily update your video content to accommodate this.

Here are some steps to get started in video production:

1. Learn the basics: Start by learning the basics of video production. This includes understanding the different camera shots, angles, and framing, as well as how to use lighting, sound, and editing techniques.

2. Invest in equipment: Invest in basic equipment like a camera, tripod, and microphone. You don't have to spend a lot of money on the latest gear, but having the right equipment is important to produce high-quality videos.

3. Practice: Start practicing your video production skills by creating your own videos. This could be as simple as filming a friend or family member, or creating a short film or promotional video for a local business.

4. Network: Join local video production groups or attend events to network with other video production professionals. This can help you learn from others, find new opportunities, and build your portfolio.

5. Take courses or workshops: Consider taking courses or workshops to further develop your skills in video production. There are many online courses available that can teach you everything from the basics to advanced techniques.

6. Build your portfolio: As you gain experience, build your portfolio by creating a website or online presence where you can showcase your work. This can help you attract new clients and opportunities.

By following these steps, you can start developing your skills in video production and work towards building a successful career in the field.

Getting an internship at a video production company can be a great way to gain hands-on experience and build your network in the industry. Here are some steps you can take to increase your chances of getting an internship at a video production company:

1. Research video production companies: Start by researching video production companies in your area or in a specific industry that interests you. Look for companies that offer internships or have a history of hiring interns.

2. Tailor your application: Once you have identified the companies you want to apply to, tailor your application to each company. Research the company's values, projects, and culture and try to incorporate that information into your application.

3. Create a strong resume and cover letter: Your resume and cover letter should highlight your relevant skills and experience. Make sure to include any coursework or projects related to video production.

4. Build a portfolio: A portfolio showcasing your work in video production can be a great way to stand out to potential employers. Include samples of your work that demonstrate your skills and creativity.

5. Network: Reach out to people in the industry and attend industry events to expand your network. This can help you learn about internship opportunities and make connections that could lead to future job opportunities.

6. Follow up: After submitting your application, follow up with the company to express your continued interest and inquire about the status of your application.

Remember, getting an internship at a video production company can be competitive, so be persistent and keep applying to different opportunities until you find the right fit. Good luck!

The degree required for video production can vary depending on the employer and the specific job requirements. Some employers may prefer candidates with a bachelor's degree in film production, video production, or a related field, while others may value hands-on experience and a strong portfolio over formal education.

A degree in film production or video production typically covers a range of topics such as screenwriting, cinematography, sound design, editing, and post-production. Additionally, some programs may offer courses on marketing, business management, and project management, which can be useful for freelance videographers and those looking to start their own production company.

So while a degree in film production or video production can be beneficial, it's not always required for a career in video production. Practical experience and a strong portfolio can also be valuable assets in the industry.

Getting a job at a video production company typically involves the following steps:

1. Determine your skills and interests: Video production companies require a variety of skills, including video editing, camera operation, sound recording, lighting, and scriptwriting. Identify your skills and interests in the field and tailor your job search accordingly.

2. Create a strong resume and demo reel: Your resume should highlight your education, experience, and relevant skills, and your demo reel should showcase your best work. Make sure both are well-presented and demonstrate your ability to work in a video production environment.

3. Research video production companies: Look for video production companies in your area and research their specialties and client base. This will help you determine which companies are a good fit for your skills and interests.

4. Apply for open positions: Check job boards, company websites, and social media for open positions. Tailor your cover letter and application to each company and position you apply for, highlighting why you are a good fit for the role.

5. Network: Attend industry events, join professional organizations, and reach out to people in the industry to build your network. This can help you learn about job opportunities and connect with people who can vouch for your skills and experience.

6. Be prepared for interviews: If you are selected for an interview, be prepared to discuss your experience and skills in video production. Bring your portfolio and be ready to talk about your creative process and problem-solving abilities.

7. Keep learning: Video production is a constantly evolving field, so it's important to stay up-to-date on new technologies, techniques, and trends. Take classes, attend workshops, and stay active in the industry to continue to grow your skills and make yourself an attractive candidate for video production companies.