Promotional videos that helped leading trade brands strengthen their hold on the market
Wholesalers Birchwood Price Tools are part of Travis Perkins, the UK’s leading builders’ merchants. To reach their customers, they first need to sell their ranges into retailers. Through a series of promotional videos, we helped them raise the profile of their brands and ensure buy-in from home improvement stores nationwide.
Our client Birchwood Price Tools are responsible for a growing portfolio of leading trade brands, including Scruffs workwear, Bullet woodscrews, Defender site lighting and power, and Van Vault security containers.
Our relationship with them began in early 2014, when they approached us to work on a short promotional video for their revolutionary Bullet screws (if you think all screws are created equal you are very very wrong). Our video brought the time-saving benefits of the Bullet system to life and matched the brand’s rugged, no-nonsense aesthetic. Used in both sales meetings and at point of purchase, the video was an instant hit.
Online videos for Defender lighting and Van Vault security followed – you can see snippets in our showreel above. Our video to promote the 2014 Autumn / Winter range on Scruffs workwear clocked up 100,000 YouTube views in under a fortnight. It also drove a substantial increase in sales in the run up to Christmas.
The video has surpassed all our expectations and gone down really well with our customers."
Ben Maiden, Senior Creative
A partnership built on trust
It’s an exciting time for Birchwood and working with them gives us chance to produce some of our most creative and dynamic content. From the beginning, they’re relied on us to help shape each brief and decide on the best creative approach. It’s our responsibility to scout locations – usually working building sites – and often to source the on-screen talent too.
Birchwood know we have a proven track record and trust us to provide high-quality content. They take our recommendations on board and really value what we do – and in return they get our unwavering commitment and very best ideas. In future, there’s scope to produce product-specific how-to videos, as well as to work with other companies in the Travis Perkins group.