Experian Case Study: Uniting & Growing a Global Business | Skeleton

Our familiarity with the culture and processes at Experian means we're treated like one of the team

In just over two years we’ve built up a close partnership with Experian, the UK’s leading credit bureau employing 17,000 people worldwide. 

Viewed as an extended part of their team, we’re trusted to deliver engaging, informative video across three key business areas: internal communications, marketing services and business development.

In February 2013 Skeleton were selected as one of Nottingham’s ‘Creative Class’ of ten up-and-coming creative businesses. We were invited to present at an event compered by Sir John Peace, who in 1980 had helped set up the credit-checking company that would become Experian, and later became the company’s chairman. We must have made an impression, because after the event Sir John’s office got in touch to ask us to work on a key project.

Since then we’ve worked on over 50 separate projects, many of them involving a number of videos. Internal communications is a big priority for them and we’ve built up an excellent reputation with the team – so much so that Skeleton was the only supplier to be invited to a recent event held to discuss their plans for the coming year.

One notable video we produced for the internal communications team aimed to shift the culture within Experian, breaking down silos getting the whole business working as one. Recently, we created a teaser campaign to launch the new company-wide messaging software, Chatter. We also produce videos giving financial updates, and reports for annual roadshows – both of which mean presenting complex information in a way that’s clear and accessible.

Working with the marketing services division, we’re called on to develop presentation videos to help sell Experian’s services to their clients. For business development, we produce videos for Experian to use when pitching for new business. One video featured the developers, planners, project managers and database architects who would work on an account for Lloyds Bank – and helped Experian win the pitch.

Skeleton have become like an extended part of our team. They understand what Experian is all about and we keep them up to speed with new developments, which means they can be called on time and time again to deliver films that are relevant and engaging for our people."
Richard Donovan, Head of Internal Communications

"Their wide network of camera crews means they've been on hand to film anywhere we need to," says Richard Donovan, Head of Internal Communications at Experian.

"I love the fact that they don't stand still," he continues. "They're always looking for new ways to bring film to life and investing in cutting-edge equipment to get the best possible outcome. Our relationship has gone from strength to strength.

"I’d highly recommend Skeleton to any communicator or marketer looking to create effective, engaging films at the right price."

Learning together

In the beginning, our relationship with Experian was purely that of supplier and client: they’d give us a brief, we’d come up with the creative. As we’ve earned their trust and respect, and come to understand the way the organisation works, we’re treated more like an extended part of the team.

We’re involved in the process much earlier, regularly attending planning meetings to identify campaigns that could be supported by video. We’re also able to pass on advice, challenge new briefs and suggest ideas and approaches that align with the company’s three main priorities: rapid innovation, world-class customer service and One Experian.

It’s a complicated account, but we’ve proved ourselves to be good listeners and fast learners. We’re now known throughout the business and trusted to communicate important messages both internally and externally.