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Make the perfect first impression with an explainer video that communicates your offering and drives audience action. Unleash the power of explainer video production today.

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Why are Explainer Videos so effective?

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Why are Explainer Videos so effective?

Making a great first impression is absolutely crucial these days. Online audiences are frequently time poor, and they expect brands to be able to communicate their offering quickly and succinctly.

Explainer videos are a powerful and engaging way to introduce brands, products and services to prospective customers. They can explain complex offerings in ways plain text or pictures simply can't.

Whether you want something live-action or animated for your explainer video, Skeleton can help you stand out with beautifully-crafted explainers that achieve remarkable results.

Why Skeleton?



Explainer videos that cut through

Rise above the clutter with explainer videos that communicate your value proposition in a compelling way - making an impact and drive audience action.


Reach more of your target audience

Content creation is just the beginning at Skeleton. We maximise your explainer video's reach throughout the buyer's journey with social edits, optimisation techniques and paid promotion.


A stress-free process

With over 15 years of experience creating explainer vidoes for world-class brands, our process is simple, smooth and straightforward from day one. No worries.


Explainer Video Projects

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Serving up software help around the world - Featured Image


Serving up software help around the world

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Revolutionising the materials science industry - Featured Image


Revolutionising the materials science industry

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Putting a software giant out in front - Featured Image


Putting a software giant out in front

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How Flokk works to look after our world - Featured Image


How Flokk works to look after our world

Explaining Extensis HR's offering - Featured Image

Extensis HR

Explaining Extensis HR's offering

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Explainer Video Production made easy

Want to know how the explainer video production process works? It comes down to a few simple steps.

Explainer video production

Your goals and objectives

We start with results. By understanding your destination, we can use it as a guiding principle throughout the process.


Creative development

Our team takes the time to really think about your brief and develop strategic and creative ways of telling your story.


Creative Presentation

The excitement begins as we present our thoughts and ideas to you and your team for feedback.


Content creation

Once you’ve given us the green light, our creative experts get to work, developing a compelling social video based on a core idea that will really resonate with your target audience.



We make sure your content reaches your audience using intelligent combinations of owned, earned and paid distribution.


Analysis and reporting

Regular reports help you see how your explainer video advertising is performing against KPIs like views, engagements, audience retention and more.



We're still not done. We continually fine-tune projects and learn lessons for future explainer video production, using world-class analysis and reporting.

Explainer video production

Video Briefing Template

The most effective explainer videos begin with a well written video brief. Our free template will help you to create your explainer video brief quickly and easily.

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Customer spotlight

Cloud content management platform, Box, came to us because they wanted to unleash the power of video to engage and inspire their customers. Here's how they got on.

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A creative and strategic relationship that's led to success for an industry-leading platform: "Skeleton get what we do."

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What are the benefits of explainer videos?

Explainer videos are bite-sized animated, 3D, or live-action videos that turn complex ideas into easy-to-digest entertainment pieces for your ideal audience.

It's known that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text, a mind-melting half a billion people watch videos on social media every day, and it’s estimated that video traffic represents 82% of all consumer online traffic. 

Video makes information easier to understand and remember. It's because your visual system activates over half of your brain, helping you to grasp concepts and data more easily. No surprise, then, that explainers are the most popular type of video.

And because of the diverse nature of video content, there are endless ways to clearly explain your message to your audience.

So, need to effectively explain something faster than you can say "we need to prove more ROI"? Get in touch!

What makes a killer explainer video?

A good explainer video entertains as much as it educates. It starts by setting clear goals and objectives and having an unquestionably deep insight into who your audience is. And we're not talking demographics here! We're talking about their likes, dislikes, personalities, and things they care most about. Go deeper to uncover what truly makes them tick. 

You also need to consider that the average attention span is about 8 seconds long these days, so you need to be able to spark their curiosity and hook them within those first 8 seconds. 

By starting with a solid brief that encapsulates all this, you'll ensure your explainer video has the best chance of being captivating, inspiring and driving results. 



How long should an explainer video be?

Your audience’s attention is valuable. You’ll be working hard to get it in the first place, so it pays not to waste it once you have it. And this means being concise in your communication. The shorter, the better.

However, generally speaking, most explainer videos are around 90 seconds long. This gives you enough time to get your point across without bombarding your potential customer with information.

If you feel that your explainer does need to be longer, then this is still possible - just make sure the info you are including adds value.

What does a video production agency need from me?

To begin producing your explainer video, an agency will need you to be clear about your objectives and who your audience is. We have a saying at Skeleton that we’re not just about making videos that just look good. We create videos that gain real results because they're driven by real insights. 

We can help our clients look at their objectives, goals and audience and support them on this journey. We manage projects where clients have had no video experience, all the way through to those very familiar with the medium and what’s involved.

Download our handy video brief template to start this strategic thinking behind your explainer. 

Will I have any input on the edit?

Yes, from storyboards to animation and scripting, we always work closely with you to ensure you’re happy with the direction of your video project. 

How much does an explainer video cost?

How much you'll spend is dependent on the skills needed, the type of production and the time involved to create it, but the investment for explainer video production typically starts from £10,000+. Request a quote and we can have a chat about what's possible with your budget.

What types of explainer videos are there?

Animated explainer videos

Because animations are a powerful way to explain complex ideas in an easy-to-digest way, Animated video for businesses and brands now sits right at the heart of their digital strategies. It can help you create a strong corporate brand identity, share your messaging and also drive lead generation.

Animated videos in particular can really help you make a splash. Unlike live-action content, animated videos have far few limitations; so you can really let your imagination run wild with the creative.

Product explainer videos

Product explainers are designed to offer more information about your product, allowing you to drill down into specific product benefits and features. 

App explainer videos

App explainers can help your customers discover hidden features or show them how to get started. Explainers are popular with brands releasing new apps, features, and platforms as a way to quickly get their message across in the most engaging and enticing way.

Service explainer videos

Want to give people a taste of what it's like to work with you? Service explainers are a great way to showcase what a customer can expect and how your organisation runs things, so your audience can feel more confident in your service. 

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