Explainer videos come in lots of different shapes and sizes. As a business owner or marketer the challenge is finding the right creative approach for both your brand and audience.
Cartoon explainer videos are a very popular choice among brands. The use of characters allows a story to be told through the video, and this can help create emotionalconnections and personify the brand. They’re really effective because they visualise the problem, and show how people interact with the brand to solve it.
Because they are so effective, there are lots of great examples of cartoon explainer videos. The team at Skeleton have narrowed them down to our top five and will explain why we think they’re the best of the best.
Gigtown is an app that makes booking talent for music events easier. Users can search for artists in the local area, see previous performance videos and access reviews - they can even use the app to get in contact with an artist and book them.
The explainer video follows a male character who is struggling to book an artist for an event he is organising. Almost immediately the viewer feels sorry for him, as he looks upset about not being able to find anyone. Viewers who will benefit from the app are likely to relate to this emotion and empathise with him, as they know the frustration of being in that situation themselves.
The best thing about this explainer video is the story it tells. We follow the man as he finds an artist, and it shows how easy it can be to do so through the app. The use of cartoons and a voiceover helps with the storytelling and is what makes this video so effective.
2. The European Investment Bank
The European Investment Bank is the European Union’s long-term lending institution, using its operations to encourage European integration. This explainer video outlines what they offer SMEs, and how small business can benefit from using them.
Their cartoon explainer video follows a main character, but also presents the audience with a number of small business owners throughout. Viewers are likely to be able to relate to at least one of them, and can therefore see how the services of the European Investment Bank could help them personally.
So what makes this video so great? It’s the personification of such a large institution through cartoon characters that make it engaging and appealing to small business owners.
By revenue, Walmart is the world’s largest company. Their low-cost hypermarkets dominate the American retail market and they are undoubtedly one of the most successful businesses of all time.
Walmart’s explainer video is aimed at their suppliers, encouraging them to provide relevant information for customers to see when shopping online. It outlines the benefits in terms of increased sales and profitability for suppliers, and it explains the ease of doing so.
The video uses cartoons to tell the story of consumer decision making based on the information they have access to. Viewers see characters buy products that they are well informed about, and leave those that aren’t behind. This is a real call to action for suppliers, as they physically see the impacts of not providing customers with information and through an animated character they see how it could affect them.
Experian are one of the world’s largest credit reporting agencies, and are also well known for their consumer insights. This B2B cartoon explainer video highlights the benefits of using their Data Management Platform, in terms of wider access to data and therefore more targeted marketing.
Their video follows three marketers who have questions about improving their strategies, and detail exactly what their service can do to help.
What makes this explainer video stand out? It’s the structure. The video has a definite beginning, middle and end, and much like a real cartoon you would watch on TV, this captures the viewers’ attention. Because you want to know how they story ends, you remain engaged throughout.
Picniic is a family management dashboard, keeping all of your important family information in one place. This app allows you to sync your schedule with other family members, list plans and more.
Their explainer is aimed at families, and this is very much evident through their use of cartoons that depict different family members. This video is great at capturing viewers, as whoever they are they are likely to be able to relate to one of the characters, and may go on to encourage the rest of their family to download and use the dashboard.
Based on these examples, it’s no wonder that cartoon explainer videos are so popular. They are a great way of telling the story of your brand or product, and viewers can connect emotionally to the characters. Here at Skeleton, the team has a history of creating unique and effective explainer videos. For more information or to see what we can create for you, get in touch!