Ah, Halloween. The perfect excuse for businesses and brands to get a little playful with their audience. So, in honour of spooky season being upon us, here are some of 2022's most ghoulish video ads.
1. This Is How We Work Now - Director’s Cut | Upwork
POV: your old boss died and has come back as a zombie to dispel the notion that your employees need to be full-timers. The old ways of working were made up by a bunch of dead guys, after all.
I've never thought a rotting corpse would make for a good way to advertise your business, but this ad is not only brave and funny as hell, it's also surprisingly true to the brand's core message.
2. Liquid Death x Martha Stewart Candle Commercial
Known for making wildly creative, memorable, and outlandish ads to promote its products, canned water brand Liquid Death is never too afraid to take a risk.
They've even turned characteristically sweet-natured Martha Stewart into a sinister homicidal maniac. You can really get away with anything for Halloween.
3. TWIX Halloween | Spirits
What's Halloween without chocolate? I think even in death I'll be partial to a pair of Twix. But which side are the spirits on — left or right?
Since 2012, Twix has delivered loads of ad campaigns focused on the war between the left and right sides of their chocolate bars. So this is a fun example of how you can creatively tweak an existing campaign for any holiday season.
4. Vegetarian Vampire Recruitment Film - Heinz Tomato Blood
Definitely riffing off popular film & TV show 'What We Do in the Shadows', Heinz's documentary/interview style ad enlists the help of content creator and TikTok influencer E.J. Marcus to promote its annual Halloween-themed ketchup, “tomato blood.”
As well as the TikTok celeb cameo, this multi-channel campaign included a very relevant ad spot during AMC’s “Interview with the Vampire,” a partnership with America's Six Flags Amusement Park to offer branded menu items, and QR-code-scannable billboards.
Hmm, wild guess here. But I think they might be targeting Gen Z.