Get a quote
13 July 2017 Video Worth Sharing

Being Real ft. Google Adwords, Anchor, Shopify

Honest is one of the most powerful forces in marketing. We don't need to be the biggest or flashiest, just ourselves. These ads all celebrate authenticity.

Embrace the power of honesty in this week's Video Worth Sharing.Honest is one of the most powerful and undervalued forces in marketing.

Often we don't need to be the biggest or the flashiest, we just need to be ourselves. That's as true for people as it is for brands.

In this week's Video Worth Sharing we're celebrating authenticity in all shapes and sizes. These videos use real people to turn what could be fake marketing messaging into genuine feeling.



Video Worth Sharing #23

Anchor | Real

There's nothing better than an authentic smile, as this video shows. Milk and butter brand Anchor celebrate the happiness their products spread with a gorgeous poetry-infused film. Brand values have never looked quite so wholesome.



Shopify | Unite

An honest human story has an incredible power to engage. This video weaves together three to explain what e-commerce software Shopify is for and what it believes in, but the brand takes the backseat. Here, emotion is the cornerstone.



Google Adwords | Bay Fish N Trips

Case studies done well are a rare treasure. This example from Google Adwords shows the difference the service makes to a small family-owned company in Australia, and thus to clients all over the world. It's pure authenticity that makes this video shine.




Want a weekly dose of video inspiration? Subscribe to our email updates for video tips, tools, and more Video Worth Sharing every Friday!

Lydia Cockerham

Written by Lydia Cockerham

About Skeleton

Skeleton is an award-winning video production company that helps brands understand their audiences, win their attention, inspire them to take action, and deliver results.

Find out more

Get weekly insights

Join thousands of marketing experts from world-famous businesses such as Amazon, Samsung and Airbus and add yourself to Skeleton's newsletter list.

Have an idea?

Let’s start something great together!

Click Here
Let's Talk
Copied to clipboard

If this didn't work, you can copy the link below: