Honest is one of the most powerful and undervalued forces in marketing.
Often we don't need to be the biggest or the flashiest — we just need to be ourselves. That's as true for people as it is for brands.
In this week's Video Worth Sharing we're celebrating authenticity in all shapes and sizes. These videos use real people to turn what could be fake marketing messaging into genuine feeling.
Video Worth Sharing #23
Anchor | Real
There's nothing better than an authentic smile, as this video shows. Milk and butter brand Anchor celebrate the happiness their products spread with a gorgeous poetry-infused film. Brand values have never looked quite so wholesome.
Shopify | Unite
An honest human story has an incredible power to engage. This video weaves together three to explain what e-commerce software Shopify is for and what it believes in — but the brand takes the backseat. Here, emotion is the cornerstone.
Google Adwords | Bay Fish N Trips
Case studies done well are a rare treasure. This example from Google Adwords shows the difference the service makes to a small family-owned company in Australia, and thus to clients all over the world. It's pure authenticity that makes this video shine.