Beyond the Creative: Disruption in Marketing
We've released a podcast! Say hello to The Remarkable Channel, where we'll be posting exciting new video content that exposes the daily conversations we have about campaigns and provides you, the viewer, with expert marketing insights that you can use to supercharge your campaigns.
To launch the channel, we have our debut episode of Beyond the Creative, a show where we reverse-engineer and dissect video ads from around the world to go beyond the creative and dive into what core marketing principles are at play.
Today, we're breaking down two disruptive video ads from WeTransfer and (yep, you guessed it) Coinbase. Couldn't resist talking about that bouncing QR code.
We'll be continuing to learn and grow from this podcast, so we'd love to hear your thoughts and opinions on this pilot episode! What would you like to see more of next?
Subscribe to The Remarkable Channel on your favourite platform, where we'll be posting every episode as soon as it drops!
29.08 — Campaign 2: The Humankind Scale
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