We can't be serious all the time. It's bad for us, and more importantly, it's boring.
Often the best brand videos are made when there's a sense of fun and enjoyment inherent in the project.
Even the most serious of subjects — like corporate hacking or parenting — can be improved by a dash of fun. That's how you make your audience sit forward and pay attention.
We hope you enjoy our video picks this week, which all use humour and entertainment to engage.
Video Worth Sharing #16
Kraft | Swear Like a Mother
As a parent there are good and bad days. To celebrate (American) Mother's Day, Kraft created this brilliant video showing that it's ok to resort to macaroni and cheese from a box to feed your screaming progeny every so often. Funny, quirky and painfully honest.
HP | The Wolf
How much harm can a printer do? Well, quite a lot in the business world. This very watchable mini-series from HP (shown here in its entirety) imagines an insecure business network from the perspective of a rogue hacker. A fun spin on a serious issue.
Nissan | The Professional of Japan
This is the most-shared video ad of all time in Japan, and it's a testament to the fact that great videos transcend boundaries. Nissan have taken footage of outstanding Japanese employees and put it all together into a compilation that's tailor-made for sharing.