Building Excitement ft. Nike, Finlandia, CrowdStrike
By Lydia Cockerham | 9:40 AM on December 8, 2017
Video is absolutely great at building excitement.
The combination of video, audio and storytelling all works to get us emotionally invested and amped up.
No other medium is quite as good at it, which is why we're celebrating the videos below for the way they grow feeling and drama into a big ball of excitement.
Keep scrolling to see our picks for this week's Video Worth Sharing — and leave a comment telling us which is your favourite!
Video Worth Sharing #43
Finlandia | Toasts
Finlandia prides itself on the purity of its Vodka. This clever little ad shows the origin and history that goes into every bottle so well that you can almost taste it. It's a gorgeous kaleidoscope of colour, sound and motion creating an atmopshere of class and luxury.
Nike | Air Max Day
To celebrate 30 years of their Air Max trainers, Nike created this psychadelic rush of an advert. Hundreds of live-action clips and animation styles combine into a joyous, exciting look at what this particular piece of footwear means to their customers (and beyond).
CrowdStrike | Fal.Con
CrowdStrike offer cybersecurity and threat intelligence services. This video was created for their Fal.Con conference but works equally well as a promotional piece explaining what they do and why it's so important. We love the building tempo and fluid style of animation.