Differing Opinions ft. Marmite, McDonald's, Art FundBy Lydia Cockerham | 5:11 PM on October 12, 2017
We, as people, as a human race, don't always see eye-to-eye. We've all got our own opinions.
It's a good thing — it means we all approach situations in slightly different ways. But it also means we disagree. A lot.
Different opinions are a fun topic to advertising, where conflict can be exaggerated and agreements simplified.
And so it is with these three videos.
Join us in this week's Video Worth Sharing, featuring ads that play upon the differences that unite us.
Video Worth Sharing #36
Marmite | The Marmite Gene Project
You either love it or hate it, as everybody knows. Marmite took that premise to ridiculous heights in this amusing ad. It's pure can't-look-away drama with a real scientific study backing it up — which you and your family can take yourselves. In short, advertising genius.
McDonald's | Drive-Thru Car Free Day
To celebrate World Car Free Day, McDonald's in Brazil created this beautifully eclectic animation encouraging customers to visit their Drive-Thrus without a car. It was made with contributions from artists and animators around the world. We love the strong, simple, confident idea.
Art Fund | What is the Perfect Work of Art?
Everybody sees art in their own way. Some of us love impressionism, while others prefer baroque. There's no right or wrong answer, but that's kind of the point. The UK Art Fund created this wonderfully quirky video (great audience targeting) to advertise their National Art Pass.
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