Falling in Love ft. Lacoste, Tous, ChobaniBy Lydia Cockerham | 9:13 AM on June 9, 2017
Ahh, the heady rush of love.
It's a totally unique emotional that conjures happy thoughts in all of us. Perhaps that's why brands are so keen to make us feel it in their ads, and to associate those emotions with them.
Whether bad or good, there's no denying the impact love has had on so much video advertising. That's why we've decided to explore the many different varieties of branded love.
Yes, our selections in this week's Video Worth Sharing might just make you fall head over heels.
Video Worth Sharing #20
Lacoste | Timeless
This classic ad tells a classic story. Boy meets girl, boy and girl travel through time together... you get the jist. It may be as predictable as any love story, but it succeeds at generating all the emotions Lacoste want us to associate with their brand.
Chobani | Fruits and their Mating Games
What if fruit were animals? And what if they mated in weird fruity ways? It's a fun concept that cleverly illustrates the range of flavours Chobani put into their yoghurts. We love how a gorgeous colour palette and excellent sound design bring this idea to life.
Tous | Tender Stories 1
Tous make jewelry, but this short film isn't about that. It's about an unexpected pair of star-crossed lovers. By entertaining and delighting viewers with this kind of storytelling, Tous create positive associations in their target audience — and are more likely to be remembered.
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