How to set objectives for your video content [free template]By Lydia Cockerham | 4:26 PM on June 22, 2015
It's more common than you might think. You know you want video for your business, and you've got some idea of the benefits in mind. But you're not sure exactly which objectives you want your video content to achieve.
Don't stress. The success of your video content depends on this early planning stage and the strategy behind your video, but we're here to guide you through it.
Once you have the template, it's time to work through the 5 simple steps to help you decide on achievable, realistic goals for your video content.
1. Analyse your situation
First, you need to take a look at your business situation and work out your strengths and weaknesses. What are you doing well at? What could you get better at?
This will highlight areas where video content could be used to improve your business performance, or boost your results even further.
2. Focus on a problem
Next, based on your situation analysis you should hone in on a specific problem or issue that video could be used to solve.
For example, are your lead conversion rates dropping on your landing pages? Are employees failing to be enthused by your internal communications? Is there a lack of awareness of your brand? Video content can address and improve all of these problems, so add yours to our template.
3. Relate to your wider goals
Think about the bigger business aims you're currently working towards. What could your video content do to contribute to these goals?
By considering your video in the wider context of your company and where it's going, you're more likely to identify effective ways that video content can help you to achieve your most important objectives.
4. Set your objectives
Now you're ready to set out the objectives for your video content (don't forget to make them SMART - find a reminder on our template).
Take the problem you identified in step 2, and note down the solution to it. This solution will act as your objective: the specific results you need to meet to resolve the issue. Finally, make sure that objective matches the goals you picked out in step 3.
5. Decide how to measure success
The last step is to list the specifics you'll measure to review if your video content has met your objectives.
This could be numbers of leads, the rate of uptake of a new piece of software, or video statistics like engagement rate and click-through rate.
And that's how to set objectives for your video content in 5 easy steps.
Our simple video objectives template will guide you through these steps with handy preview examples. Download it today and start achieving the goals you want with your video content.