Corporate video production
17 April 2023 Video tips

Leveraging Corporate Video Production for Employee Training & Development

With the rise of remote work and the increasing need for flexible training options, companies of all sizes are turning to video as a way to deliver effective training content to their employees. 

We know corporate videos can be entertaining, but they can also be educational. Truth be told, videos are considered to be the most efficient way to get a message across to your target audience as well as your employees. 

Videos have the capacity to communicate through captivating visuals that hold the viewers’ attention. This is what makes video training more effective than regular classroom training. 

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Video is an effective mode of making people understand things quickly. Viewers retain 95% of a message when they watch it in a video format, which is great news for businesses. With corporate training videos, you’re able to measure the effectiveness of your training through immediate feedback and close analysis of video consumption.

In this article, we’re going to take a look at 5 reasons to use corporate video for employee training and development. 

Benefit 1: Rapid Development 

Are you working harder or smarter? We prefer the latter, which is why given today’s technologies, it’s much easier to create, edit, and publish a video-based training course than to replicate that same curriculum using PowerPoint slides and text-driven instructional content. 

Nothing against the ol' PowerPoint, but with video, you’re able to create powerful, impactful e-learning videos that can help your employees learn and grow. In the face of rapidly changing information, rapidly updating training content is imperative.

Benefit 2: Create Real Impact

There’s ample evidence to suggest that our brains are hardwired to better respond to visual cues than text or still images. Using videos in training, therefore, results in better learning, resulting in greater understanding and retention of knowledge. 

Once that knowledge is understood, it can foster a change in thought and provide positive behavioural changes in the workplace. What better way to get all your employees on the same page? Not to mention, with these videos, everyone gets the same experience. 

For example: Let’s say you send one half of your team for textbook training on Monday and the second half on Tuesday – these two groups would not have the same learning experience. Why is that?

They could’ve had different teachers that taught differently. They could’ve been stuck with the class clown who distracted the class with mediocre jokes. Heck, they could’ve even woken up on the wrong side of the bed and their attention span started diminishing minute by minute. The list of variables is endless … 

With a corporate video production you’re able to absolve all of these possibilities. Did we mention you’re able to pause, take a break and continue watching at your convenience? One of the best ways to ensure that everyone gets the same training experience is to create a video that covers all of the appropriate training and development topics that you want to share.

Benefit 3: Save On Costs 

If you’re a business owner you’ll know about wanting to save where you can and spend wisely. Here’s the good news: with video, you don’t need to pay anyone to deliver your employee training, you simply press play. Plus, there’s no need for your employees to travel either. They can watch training and development videos from the comfort of their own desks.

In addition to these cost-saving benefits, when you invest in training videos, you’re only paying once for a source that you can use again and again. Evergreen video content is the epitome of working smarter, and we love that.

Benefit 4: Embrace Versatility 

Video is a versatile medium. There are so many different styles – animation, stop-motion, live-action, interviews – and a variety of ways you can tell your story or get your message across. 

What really makes video that great? The fact that video can also be versatile in its purpose. When it comes to employee training and development, videos can be used for the following:

  • Introducing new products and services to the team
  • Improving customer service skills across the company
  • Professional development for all team members
  • Onboarding of new employees – easily and effectively

By including video in your employee training and development programme, over time you will have a library of visual resources that you can refer to for a variety of different purposes.

Benefit 5: Explain Complicated Information

Video is a great tool for breaking down complex information and explaining it with the use of simple, easy-to-understand visuals. 

In addition to being able to break down information, videos can also be made continuously available, so if anyone misses a point or wants to go back and revise what they learnt, they can. Thankfully, the days of reorganising a training presentation or classroom session are over (and your employees will thank you too).

By leveraging the impact of video, companies can deliver consistent, engaging, and cost-effective training content to employees, regardless of their location or schedule. 

Are you thinking of producing a corporate video for your brand? We have a specialised team waiting to collaborate with you! Let's talk. 

Written by Jana du Plessis Müller Copywriter for Skeleton — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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