Music, Colour, Words ft. Google, Asana, Soar

Let's bring some vibrancy to this dull January weather, shall we?

This week we've got some beautiful video ads for you that use music, colour and words to get their message across.

Looking and sounding good isn't the most important part of video marketing, but it's definitely a big consideration. You can't hook your audience's heart without first hooking their eyes and ears.

So without further ado, here are our video picks.

Video Worth Sharing #46

Google | Introducing Smart Sound

The Google Home Max does smart things to ensure its sound quality is always top-notch, which this video shows in an equally smart way. With revolutionary products like this, standalone videos focusing on and explaining specific features & benefits are a must.

Asana | Do Great Things Together

There's no voiceover here because none is needed. The narrative of this animation is told entirely through colour, motion and sparse words. Notice how the dull blandness of the initial scene is transformed into vibrant hues and clean white backgrounds. Gorgeous.

Soar | It's Just a Phase

Take a powerful poem, add a heartbreakingly honest voiceover and some stunning cinematography, and you get this video from Soar, a foundation that helps teenagers realise their full potential. It's a wonderful example of brand awareness from an outreach movement.

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