Scruffs: Nottingham Brand Attracts 100,000 YouTube Views in Less Than 14 Days
By James Bryant | 2:53 PM on December 8, 2014
With Skeleton's help, a Nottingham based workwear brand called Scruffs has struck Internet gold with the launch of its latest online video campaign, attracting over 100,000 YouTube views in just 14 days.
The YouTube campaign was commissioned to promote the latest range of Scruffs workwear to trade professionals such as builders, electricians, plumbers, and carpenters.
Scruffs is the UK’s fastest growing workwear brand, and this campaign looks set to position the business for continued growth. Not only has the online video campaign attracted in excess of 100,000 views on YouTube in less than 14 days, it has also driven a substantial increase in sales for the brand in the run up to Christmas.
Scruffs is extremely happy with the campaign’s success. Ben Maiden, Senior Creative at Scruffs said:
It really has surpassed all our expectations, and it's gone down really well with our customers.”
Skeleton, the agency who produced the campaign, have been equally pleased. James Bryant, Account Director, said:
It has been great fun working with Scruffs on this campaign. As an agency, we pride ourselves on producing video worth sharing.'
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