Short and Sweet ft. Telegraph, Baskin-Robbins, KEAN
By Lydia Cockerham | 11:27 AM on April 26, 2018
Attention spans are shrinking.
We have more and more things to fill the day.
There's a near-endless amount of content to watch.
What does all that mean? When it comes to advertising, sometimes shorter really is better.
These video ads don't try to communicate long, confusing brand messages — they just want to get across emotion and awareness as efficiently as possible.
Keep scrolling to take a look at how they do it.
Video Worth Sharing #57
KEAN | Orange
KEAN is a Cyprus-based company that makes fruit juices and other drinks. The question they were grappling with: how do you get across the fresh, delicious taste of orange juice through video? The answer is this vibrant animation, suggesting what it feels like to take that first morning sip.
Telegraph | Words Are Powerful
Marketers forget the power of words at their peril. This advert from The Telegraph is the latest in a simple but effective series highlighting that power. Similar words are juxtaposed, along with relevant footage, to show how the ones you're exposed to can shape your world view.
Baskin-Robbins | Got Me Like
The world-famous ice cream chain has arrived with a series of ultra-short, ultra-fun videos. It's got social sharing written all over it, but we love the blend of styles — both live action and animation — shoved together into one 15-second slot. This is what brain freeze feels like.