But what does it really mean? And what does it look like in action?
When it comes to a video about your product, service or brand, you should always take full advantage of the medium. Express as much as you can through visuals rather than resorting to descriptive voiceovers or text on screen.
Our picks for this week's Video Worth Sharing all embody the of spirit of show, don't tell. Scroll on to see what we mean.
Video Worth Sharing #19
Syoss | The Thief
Intrigue and drama tell this story — which we've all heard before — in an appealingly different way. You might find the transition to brand messaging at the end a little clunky, but everything that comes before is well constructed to resonate with Syoss' audience.
Pandora | Sounds Like You
This is one of the slickest and cleverest ads we've seen in ages. Music service Pandora and legendary director Michel Gondry take us on a stunningly executed journey through some of the most iconic album covers of all time. The final reveal is at once obvious and ingenious.
Google | This is Jamboard
Looking for a product video done right? Look no further. With a light script Google rely on visuals to show, rather than tell, how their interactive whiteboard works. It's a masterclass in focusing on the benefit — in fact features are glossed over humorously.