Smooth Riding ft. Volvo TrucksBy Lydia Cockerham | 9:41 am on February 17, 2017
In the second week of our video content marketing month, today's Video Worth Sharing features a video marketing funnel from the kings of smooth riding: Volvo Trucks.
This B2B brand is serious about providing an easy & effective path for leads to follow all the way through awareness, consideration and decision.
Keep scrolling for three examples of videos Volvo Trucks use to construct cohesive video content marketing campaigns. And feel inspired to do the same yourself.
Video Worth Sharing #6
Awareness Stage | The Hamster Stunt
Volvo Truck begin at the top of the funnel with big, exciting promotional videos to get across their values and brand differentiators. There's little educational or informative value here. It's just pure thrills to spread across social and get leads engaged initially.
Consideration Stage | TFX International Case Study
At this stage leads are looking for social proof and guidance towards making their final decision. So Volvo Trucks has built a bank of powerful success story and testimonial videos to send to leads for increased authenticity and trust.
Decision Stage | 1 Minute About Automatic Traction Control
The brand has a whole series of these bottom of funnel informational videos. They give detailed answers to the final questions customers commonly ask before sale, to ensure leads have a pain-free experience during purchase and beyond.
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