Stranger than Fiction ft. Sainsbury's, Warburtons, AudibleBy Lydia Cockerham | 3:12 PM on October 5, 2017
The real world has always been a hundred times stranger than even the most outrageous fiction.
So when it comes to advertising, sometimes it's smarter to build on what's already there. Your real customers. Your real history. And the real stories unfolding all around you.
These video ads use a blend of fact and fiction to tell some true (well, at least 80% true) stories.
Sort of like the way Titanic is a true story.
Keep scrolling for this week's Video Worth Sharing, and pay attention to how the truth gets told.
Video Worth Sharing #35
Sainsbury's | What's for Dinner?
This ad is immediately relatable: we've all been there, and it pulls you in with simple but honest human emotion. We love how the monochrome film makes the colours pop. It's a clever multi-platform campaign too, because the animations featured in the video are also online GIFs.
Warburtons | Pride and Breadjudice
Have you ever wanted to see Peter Kay pretend to be Mr Darcy? Warburtons celebrate their beginnings 140 years ago with a wonderfully tongue-in-cheek period drama. It's a big-budget affair that manages to speak to their values while being highly entertaining.
Audible | Life's More Interesting When You Listen
A neat twist gives this atmospheric ad extra impact, despite it being only 30 seconds long. Thanks to great acting and a great script, it takes you on a journey that succeeds in making you think "I should really finish that audiobook I started".
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