It can be one of the hardest choices to make when producing a corporate video. Should you pick live action or animation? And what exactly is the difference?
Although you should have already done some research into your audience and their preferences in preparation for creating your video, you may not be aware of the respective strengths and weaknesses of animation and live action.
To help you decide between the two, take a look at the infographic below for our round-up of the battle between both styles of video.
Keep in mind your budget and deadline, as well as all the other factors mentioned above, and you should have an easier time choosing between live action and animation in your next corporate video. If you're still feeling stuck, don't forget that you can get the best of both worlds by incorporating both live action video and animated graphics!