There’s no denying that video is king. And the importance of working with a video production agency has become more essential than ever, especially if you don’t want your brand to be left behind. 
In the digital era, video has earned its place as the most widely consumed content of all. From social media to corporate websites, video content is the go-to choice for companies of all sizes and niches.
From small businesses to large corporates, video offers a way to get messages across in a way that engages audiences - especially when created by an experienced video production company.
There are many good reasons that video has overtaken other types of content, from its easy-to-consume nature to its ability to resonate with viewers without risking boredom.
In this article, we’ll give you an idea of what makes video content so effective and why video production agencies play such a big role in the impact of videos.
THE POWER OF VIDEO
According to the 2023 Wyzowl State of Video Marketing Report, the average person watches around 17 hours of online video content per week.
51% of people are more likely to share videos with friends and family compared to any other content.
96% of people have watched some type of explainer video to learn more about products or services.
More significantly, around 80% of people have made a purchasing decision based on the video they have watched. 91% want to see more videos from brands.
These numbers speak for themselves.
What is it that makes video such a powerful medium, though? And what role does a video production company play in maximising the potential of video content?
One of the things that make video such a valuable tool is that it is engaging. Information in video content is consumed quickly, with minimal effort.
According to insivia, viewers retain 95% of a message when watched in a video versus 10% when reading it in text. Globally, attention spans are getting shorter. Consumers no longer want to wade through a lot of information.
They want to be informed, entertained, engaged, and get the info they need instantly. Done properly with the help of a skilled video production company, videos offer a way to capture attention and engage consumers in just a few minutes.
Versatility is another factor. Video can be used for telling a story, showcasing a product or service, giving customers a behind-the-scenes tour of your company, highlighting causes that matter to your brand, making a fun viral video to lighten the mood or providing valuable educational content.
Thanks to the growing number of channels, from major players like YouTube and TikTok to Facebook, Instagram, LinkedIn, and other platforms, videos have the potential to reach audiences across the globe.
Then there’s the element of emotional response. Video is incredibly persuasive. Using story-telling as part of your video production strategy allows you to evoke a wide range of emotions.
Through this, viewers relate to your video content on a deeper level. You’re able to increase empathy, which, in turn, boosts engagement significantly. With the help of the right video production company, a well-crafted video can shift perception and drive action.
From a results perspective, that action helps to drive brand awareness and sales. The Wyzowl study we mentioned earlier notes that 95% of companies have noticed a boost in brand awareness. 91% have seen an increase in website traffic. 90% have seen an increase in leads while 87% say that they’ve seen an increase in sales.
WHAT IS THE ROLE OF A VIDEO PRODUCTION COMPANY?
Given the power of video, it’s no surprise that brands of all shapes and sizes are putting video front and centre of their overall marketing strategies. Creating effective, high-quality videos that harness the true power of video isn’t something that most brands can do without expertise and resources.
This is where a video production company comes into play.
The role of a video production company is to create video content that captures attention in all the right ways. As video specialists, these companies know how to produce videos that tell stories, engage viewers and evoke emotion.
They also have the resources to make this happen - professional-grade equipment, editing software and everything else needed to produce powerful videos.
Unlike hit-or-miss poorly made videos, professional videos are polished, perfectly shot and geared towards your audience. Having skilled producers on hand to manage all aspects of production, from concept development to shooting and editing and post-production means that your videos will have maximum impact.
This is good news for your brand.
Production companies help you navigate the challenges of strategy and planning, too. If you’re not sure how long you need your video to be or you’re not sure which format or platform is best, a good production company will step in to guide you throughout the process. You’ll have peace of mind knowing that your video is optimised for your target customer so that you can reach viewers and engage on the platform they use the most.
Used as part of your overall brand strategy, video production agencies add the missing piece of the puzzle, so to speak. You’ll get the full benefit of this platform, to see for yourself just how much video can fast-track your sales and brand awareness.
THE FUTURE OF VIDEO
If you’re wondering whether video will end up becoming another trend that quietly fades away into the background, think again.
A 2023 video marketing survey done by DEMANDSAGE shows that online video is set to make up a staggering 82.5% of all website traffic. This makes video the most popular content on the web right now.
Brands and marketing agencies are capitalising on this, with 86% using video as part of their marketing strategies. Since 2016, there’s been a 25% jump in the use of video.
New technologies like virtual and augmented reality create exciting new opportunities for video content, providing immersive, interactive experiences.
The increasing growth of social media and online marketing means that video will continue to be a critical tool for brands to reach and engage audiences.
TO SUM UP…
From these statistics, we think it’s safe to say that video is something your brand can’t afford to shy away from in 2023.
With the demand for high-quality, engaging videos that people want to watch, partnering with an experienced production company is vital. Video has the power to persuade, engage, inspire and convert.
To find out more about working with a professional video production agency, get in touch with the Venture team and let’s talk about how we can take your videos to the next level.
