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11 Trustworthy Examples of Consideration Stage Video Content featured image

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11 Trustworthy Examples of Consideration Stage Video Content

The middle of the marketing funnel can be a scary and uncertain place. At this stage of your potential customers' journey to sale, also known as the consideration stage, your leads are — well — ...

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7 of the Best, Most Effective Explainer Videos Ever featured image

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7 of the Best, Most Effective Explainer Videos Ever

You've got a product or service. Your audience have problems. You know you can solve those problems — but how do you make the right people aware of your offering and how it can help them?

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23 Captivating Examples of Awareness Stage Video Content featured image

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23 Captivating Examples of Awareness Stage Video Content

You know about the buyer's journey. The marketing funnel. A.k.a. the stages leads move through from discovering their problem to picking your solution. The awareness stage — or top of the funnel — is ...

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3 Breathtaking Examples of Video Content Marketing Done Right featured image

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3 Breathtaking Examples of Video Content Marketing Done Right

You've seen how incredibly effective content marketing can be at encouraging leads to move through the funnel, from first touch to closed sale. But what about video content marketing? In this modern, ...

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7 Customer Success Story Examples to Learn From Right Now featured image

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7 Customer Success Story Examples to Learn From Right Now

What makes an effective customer success story? Seems like an obvious question. Surely it's the ability to encourage your target audience to convert. But that's just the end result you want to come ...

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3 Videos that Use Humanity to Build Trust in a B2B Audience

The best way to connect with your clients is to establish trust, but that's difficult when you're trying to approach them through a screen. So how can you overcome this hurdle? By injecting ...

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9 of the Best B2B Videos Ever to Inspire Your Video Marketing featured image

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9 of the Best B2B Videos Ever to Inspire Your Video Marketing

Let me paint a picture. You're watching a corporate B2B video. It features shots of the exterior of some offices. A dull voiceover. Plenty of well-dressed people talking about how their innovative ...

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What 7 Godawful Videos Teach Us About Corporate Video Production featured image

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What 7 Godawful Videos Teach Us About Corporate Video Production

There's a reason why training videos show you examples of terrible customer service. Why online guides give you long lists of DON'Ts. And why your mother taught you right from wrong by focusing an ...

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13 Video Content Marketing Examples That'll Energise Your Funnel featured image

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13 Video Content Marketing Examples That'll Energise Your Funnel

Take yourself back to your childhood chemistry lessons. I bet at least once your teacher droned on about how heating up a substance would make the particles in it move faster. What has this got to do ...

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3 B2B Video Marketing Examples Just as Good as B2C featured image

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3 B2B Video Marketing Examples Just as Good as B2C

B2B marketing is always going to be a bit dull, right? It's the nature of the beast. Wrong! There's absolutely no reason why your B2B marketing can't be exciting, engaging and fun, especially when ...

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4 Incredible Video Documentaries Used in Content Marketing featured image

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4 Incredible Video Documentaries Used in Content Marketing

Good content marketing should raise awareness, increase conversion, or boost customer loyalty. Great content marketing can do all three at once.

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3 Immersive Interactive Videos that Boost Audience Engagement featured image

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3 Immersive Interactive Videos that Boost Audience Engagement

It's hard to keep viewers' attention in today's fast-paced world. Most of the time our minds are focusing on so many thing at once that we can very easily be distracted by... ooh, look, a pigeon.

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