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What is Video Content Marketing? Overview & Resources featured image

Video learning

What is Video Content Marketing? Overview & Resources

You're familiar with content marketing. (Who isn't?) But what is video content marketing? How do you do it? And what are the benefits above and beyond how you're already using content in your ...

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Animation vs Live Action: Which Makes the Best Corporate Video? featured image

Video learning

Animation vs Live Action: Which Makes the Best Corporate Video?

Tea vs coffee. iOS vs Android. Dogs vs cats. These are all important (and probably eternal) debates. Today we'll be considering another: should you pick animation or live action for your latest ...

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How to Measure Your Video ROI (And 6 Ways to Improve It) featured image

Video learning

How to Measure Your Video ROI (And 6 Ways to Improve It)

Dealing with ROI can sometimes feel like being stuck in the middle of the ocean: deep, confusing, and ever-changing. It's even worse when you're trying to work out the return on interest of something ...

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7 Key Video Metrics to Measure the Success of Your Content featured image

Video learning

7 Key Video Metrics to Measure the Success of Your Content

So you've launched a new video. Yes! Awesome! Or even better: you're about to commission a new video project. Yes!! Time to celebrate! Except... wait. You still need to work out what success looks ...

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9 Customer Success Story Questions You Must Ask Your Client featured image

Video learning

9 Customer Success Story Questions You Must Ask Your Client

Success stories follow a simple rule: They're only as good as the response you get from your customer. So how do you get those ideal answers, the ones that are honest and illuminating and positive? ...

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5 Ways to Grow Your Business With Video featured image

Video learning

5 Ways to Grow Your Business With Video

A successful business is a growing business. These days there seem to be a million growth hacks out there that promise to double your sales in 6 months. But at the end of the day business growth ...

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Tell Stories that Sell: the Best Customer Success Story Template featured image

Video learning

Tell Stories that Sell: the Best Customer Success Story Template

How do you encourage leads to jump that final hurdle and buy from you? One of the most powerful ways is with a customer success story. Case studies & success stories let you showcase one customer's ...

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How to Turn Complex Ideas into Simple B2B Marketing Videos featured image

Video learning

How to Turn Complex Ideas into Simple B2B Marketing Videos

Let's be honest. B2B marketing is hard. You need to get across more complicated ideas than B2C ever has to deal with, but your marketing still needs to be short, snappy and engaging.

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This is How We Decide the Size of Your Film Crew featured image

Video learning

This is How We Decide the Size of Your Film Crew

There's a lot that goes into video. Just like any form of content, to be great it must be handled by experts who love and respect their craft. So when it comes to deciding the size of your production ...

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15 Inspiring Video Marketing Tips from First-class Marketing Experts featured image

Video learning

15 Inspiring Video Marketing Tips from First-class Marketing Experts

We all want to do great stuff with video. But sometimes, well, the whole idea of video marketing can seem just a bit overwhelming. I've found that one of the best ways to learn is to take advice from ...

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Why Case Study Videos Beat Plain Text Every Time featured image

Video learning

Why Case Study Videos Beat Plain Text Every Time

Imagine you're reading a story. It's an interesting story. It's about how someone turned their life around. You're feeling pretty drawn in, but at any time you know you can put it down and walk away. ...

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Marketer's Guide to the Corporate Video Production Process: How to Plan Your Way to Success featured image

Video learning

Marketer's Guide to the Corporate Video Production Process: How to Plan Your Way to Success

Using video for corporate messages is very powerful. The way to get the most out of your content is to plan for success before you even think about picking up a camera.

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