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Social Media Metrics - What they are and what they actually mean featured image

Video tips

Social Media Metrics - What they are and what they actually mean

Social Media metrics are used to measure how well your video is performing. Things like: who's watching, how many views you've had, how long people watched for and which of your videos achieved the ...

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Video SEO: 12 Ways to Optimise Your Video for Search featured image

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Video SEO: 12 Ways to Optimise Your Video for Search

So, you’ve spent time and money creating an awesome video, but it just isn’t ranking on search engines.

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6 Ways to Measure Video Performance on Wistia featured image

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6 Ways to Measure Video Performance on Wistia

Wistia is our go-to video hosting platform at Skeleton. We not only use it for our clients video content, but for our own videos, as it is specifically designed for businesses. What makes it one of ...

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How to Use LinkedIn Stories For Your Business featured image

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How to Use LinkedIn Stories For Your Business

Back in February, LinkedIn announced that they would be testing out Stories and 7 months later it has finally been rolled out worldwide!

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8 Best Video Hosting Sites For Businesses featured image

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8 Best Video Hosting Sites For Businesses

There is no disputing that video should be a key part of any businesses marketing mix. But, after spending all that time and effort creating your videos, working out which video hosting site you ...

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Why Do You Need Video Brand Guidelines? featured image

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Why Do You Need Video Brand Guidelines?

Every marketer understands the importance of having brand guidelines for your communications, but what about for video? Despite video being an integral part of any marketing strategy, with 92% of ...

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10 Ways to Level Up Your Facebook Video Marketing featured image

Video tips

10 Ways to Level Up Your Facebook Video Marketing

There’s no denying that video is the king of content across all platforms now. No more so than on Facebook with 500 million people watching videos on Facebook everyday it is naturally the second most ...

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How Long Should Social Media Videos Be? featured image

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How Long Should Social Media Videos Be?

It is so hard to grab and hold people’s attention nowadays! There are distractions everywhere and an overwhelming amount of content for people to choose from, meaning you’ve got to work even harder ...

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How to Make a Customer Testimonial Video that Drives Business featured image

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How to Make a Customer Testimonial Video that Drives Business

Word-of-mouth is still considered one of the most effective forms of marketing out there with 73% of customers saying they trust a business more after reading positive reviews. 

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Instagram Reels: Everything You Need to Know featured image

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Instagram Reels: Everything You Need to Know

Last week Instagram launched “Reels”, a new way to record fun and engaging 15 second videos to music on the app. 

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The Essential Guide to Video Marketing for SaaS [Free Guide] featured image

Video tips

The Essential Guide to Video Marketing for SaaS [Free Guide]

There is no doubt that video is an essential part of any marketing strategy, with 88% of video marketers reporting that video gives them a positive ROI. With an abundance of SaaS companies promoting ...

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How to Grow SaaS Brands with the Power of Video Marketing [Webinar] featured image

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How to Grow SaaS Brands with the Power of Video Marketing [Webinar]

Our latest webinar on  How to Grow SaaS Brands with the Power of Video Marketing is now available on-demand here on our blog! If you missed it first time round, check out the post below for a run ...

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