Video Insights Blog: Tips, Tools & Inspiration for Using Video Well | Skeleton

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Original & Fun Video: Bulleit Bourbon, NYC Ballet X Geronimo, Nest

We like to share video that makes us think. We found three quirky promo videos that really caught our attention this week. These brands are using a nice mix of fresh & creative styles with engaging ...

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Short and Sweet ft. Telegraph, Baskin-Robbins, KEAN

Attention spans are shrinking. We have more and more things to fill the day. There's a near-endless amount of content to watch. What does all that mean? When it comes to advertising, sometimes ...

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Ready for Your Close-Up ft. Microsoft, Nike, SeeAmerica

In marketing we're often used to looking at the big picture. Why would you want to use our product or service? How are we going to change your life? What's our biggest impact on the world? But often ...

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Beauty in Complexity ft. Asana, Stash, Aesthetic Integration

Are complex things confusing, or elegant? Are they mind-boggling or intricate? In our day-to-day we often get annoyed by the complexity all around us — at work, on the road and especially when ...

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Live in the Moment ft. Artlist, Mills Kaviar, Glico

To truly enjoy our lives, we have to learn to live in the moment. Never mind thinking about tomorrow — sometimes the best things come from just enjoying what we have right now.

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Breaking Free ft. Apple, Premier Inn, Delta

We live our lives according to rules, spoken and unspoken. So it's no surprise most of us love an opportunity to break free every so often and do something wacky, wild or unexpected.

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Keep Running ft. Coca-Cola, Vero, Total Quartz

Some things work best when they keep going and going. Cars. Marathon runners. Friendships. Whereas other things have to adapt over time to survive. Either way, you need stamina and determination to ...

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Get Out There ft. Nike, Volkswagen, World Economic Forum

Some of the best things in life come from trying something new, visting a new place or meeting new people. So it's no surprise that a fair few adverts celebrate our drive to experience new and ...

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Truly Audacious ft. Tide, Samsung, Farm Biodiversity

Taking a risk is always a bit scary. Sweaty palms, thudding heart, a voice in your head telling you to stop. These all need to be overcome if you want to do something risky, exciting and new.

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Conquering Our Fears ft. Amazon, Thomas Cook, BBC Sports

Snakes. Heights. Clowns. Whatever your fears are, it's hard to face up to them. But don't be afraid — we've got three insprational examples of people confronting their fears headfirst and getting ...

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The Power of Attraction ft. Audi, Mailchimp, Tinder

We all want to attract someone, whether customers, admirers or lovers. And the good news? Video is ideally suited to draw in eyeballs, engage emotions and ultimatly hook the heart.

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