Amazon Books That Reading Feeling Awaits - man reading as his emotions are depicted in swirls around him
1 August 2022 Video inspo

Video Inspo: Amazon Books' 'That Reading Feeling'

For this week's video inspo, we watched Amazon Books' latest global campaign celebrating the joys of reading.

Amazon Books' latest global campaign is designed to inspire us to read and feel the rewards of getting lost in a good book. Showcasing the invisible magic of our imaginations, this series of online videos shows the emotions of a reader engrossed in a book.

Starting by zooming in on the reader, each scene flips the perspective and shows the book coming to life around them. As they read, we're shown what they're feeling with beautiful animations depicting emotions like awe, love, and fear. 

It's brilliantly crafted, celebrates the power of our imaginations, and definitely inspires me to go pick up a book. Give it a watch! 

 

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Written by Emily Malone

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