Get a quote
Animated townspeople with happy faces gather around a christmas tree with candles
8 December 2022 Video inspo

Video inspo: Erste's #believeinchristmas

There's a grumpy old man on a mission to ruin the holidays for a small town in this beautifully animated ad spot by Erste Group Bank.

Not unlike The Grinch, this meanie cuts power boxes and sabotages cars, leading to the town experiencing an energy crisis. 

But despite his efforts to ruin the holiday, the town comes together to lift each other’s spirits and celebrate together.

Mario Stadler, head of group brand management and communications at Erste Group, said:

This year’s advert addresses all of us and the many challenges we are facing as a society right now. In times of need, strong communities are the ones in which people help each other out. That’s what we want to show in #believeinchristmas. Coming closer together – that’s what Christmas is really about."



New call-to-action


Written by Emily Malone

About Skeleton

Skeleton is an award-winning video production company that helps brands understand their audiences, win their attention, inspire them to take action, and deliver results.

Find out more

Get weekly insights

Join thousands of marketing experts from world-famous businesses such as Amazon, Samsung and Airbus and add yourself to Skeleton's newsletter list.

Have an idea?

Let’s start something great together!

Click Here
Let's Talk
Copied to clipboard

If this didn't work, you can copy the link below: