heineken ad
15 June 2022 Video inspiration

Video inspo: Heineken says cheers to non-drinkers

Heineken's 'Cheers with No Alcohol. Now You Can' ad campaign promotes the idea that through alcohol-free beer, everyone can share a 'cheers' — whether they're drinking or not.

Heineken's 'Cheers with No Alcohol. Now You Can' ad campaign promotes the idea that through alcohol-free beer, everyone can share a cheers — whether they're drinking or not.

The ad travels back to the Viking era, to New York's Roaring 20s and the 60s with each scene showing one person excluded from the cheers moment for having different non-alcoholic bevs. It ends in the modern day with the option of a Heineken 0.0, a (frankly delicious) alternative that finally includes those not drinking.

It's a clever and creative concept that packs so much into just 70-seconds of film. And because of it's scene-changing format, it lends itself nicely to 30 and 15-second cut-downs that run alongside the main TV ad spot with social assets, digital banners, and more. Plus, what a class track to use with it?! 

Cheers to that!

 

Get a quote today


Written by Emily Malone

Subscribe to video insights

Join 1,000 comms experts from brands like Boots, Experian & JCB and sign up for our latest posts.

Have an idea?

Let’s start something great together!

Book a Call With Us Today
Let's Talk
Copied to clipboard

If this didn't work, you can copy the link below: