Heineken's 'Cheers with No Alcohol. Now You Can' ad campaign promotes the idea that through alcohol-free beer, everyone can share a cheers, whether they're drinking or not.
The ad travels back to the Viking era, to New York's Roaring 20s and the 60s with each scene showing one person excluded from the cheers moment for having different non-alcoholic bevs. It ends in the modern day with the option of a Heineken 0.0, a (frankly delicious) alternative that finally includes those not drinking.
It's a clever and creative concept that packs so much into just 70-seconds of film. And because of it's scene-changing format, it lends itself nicely to 30 and 15-second cut-downs that run alongside the main TV ad spot with social assets, digital banners, and more. Plus, what a class track to use with it?!
Cheers to that!