A group of smiling people who appear to be completely frozen — some in sitting positions without chairs, some gathered around invisible furniture.
13 September 2022 Video inspo

Video inspo: IKEA stops time in their latest storytelling ad

IKEA Canada has released a short film that shows how its products can bring a home to life.

 

In the 2-minute ad, we're gripped by the initially-confusing opening scene of a man looking around the empty living space of his new apartment, where he’s met with a group of smiling people who appear to be completely frozen — some in sitting positions without chairs, some gathered around invisible furniture.

In a highly creative and moving display of storytelling advertising, it soon dawns on us that by picturing them like this, he's decorating his home around the people he cares about most. Give it a watch!

 

Download our Video Brief Template  Kickstart your latest video project with our simple brief template. Learn how  to lay out your brief properly and ensure your videos are produced simply &  effectively. Download the template

 

 

 

 


Written by Emily Malone

Subscribe to video insights

Join 1,000 comms experts from brands like Boots, Experian & JCB and sign up for our latest posts.

Have an idea?

Let’s start something great together!

Book a Call With Us Today
Let's Talk
Copied to clipboard

If this didn't work, you can copy the link below: