14 December 2022 Video inspo

Video Inspo: 'Keep Ukraine Moving' by Uber

The latest global ad campaign from Uber is a trio of incredibly moving short films that tell the stories of Pasha, Dima and Oksana — 3 Uber Drivers operating in war-torn Kyiv.

Created by Ukrainian agency Banda with director Oleg Tomin, the project aims to raise donations for United24, President Zelenskyy's main Ukrainian foundation.

They'll be raising funds for the Ministry of Health of Ukraine to buy urgently needed type-C ambulances – with Uber matching donations up to $1 million.

The campaign will be promoted within the Uber app across more than 10 countries and across Uber's media channels globally.

Written by Emily Malone Marketing Manager for Skeleton — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.