Get a quote
6 September 2022 Video inspo

Video inspo: MADE embraces the weird

But what the hell is that fish head all about?

 

After acknowledging competition from other online furniture retailers eroding its market share, MADE has overhauled its minimalist and pastel brand to embrace the weird and wonderful, recapturing the "extraordinary energy" it initially launched with. 

This 30-second ad featuring a fish-headed man and a Stanley Kubrick-esque corridor is the first ad of this brand refresh. 

But what the hell is that fish head all about? According to their brand director, the fish is a nod to the sense of curiosity, she wants her customers to feel exploring her products. Fish heads are memorable, playful, and never 100% ordinary. I mean, no one predicted the fish-headed guy in the next MADE ad, did they?" [Source: Business News]

The beautifully fluid animations still capture that sense of sophistication and modern style they're known for, while the building sense of 'wait, where is this going?' keeps you interested until the final, bizarre fish head reveal.

It's bold, daring, and above all, very unexpected. And that makes for a really captivating and memorable ad. Looking forward to seeing where they take this next!

Download our Video Brief Template  Kickstart your latest video project with our simple brief template. Learn how  to lay out your brief properly and ensure your videos are produced simply &  effectively. Download the template


Written by Emily Malone

About Skeleton

Skeleton is an award-winning video production company that helps brands understand their audiences, win their attention, inspire them to take action, and deliver results.

Find out more

Get weekly insights

Join thousands of marketing experts from world-famous businesses such as Amazon, Samsung and Airbus and add yourself to Skeleton's newsletter list.

Have an idea?

Let’s start something great together!

Click Here
Let's Talk
Copied to clipboard

If this didn't work, you can copy the link below: