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11 October 2022 Video inspo

Video inspo: WhatsApp's mind-bending 3D campaign

WhatsApp has taken over London�s Piccadilly Circus with a clever 3D billboard that promotes its revamped privacy and safety features.


Making passers-by stare in awe, the ad appears to peel a layer off the building behind, revealing an incredibly realistic-looking vault to reflect WhatsApp's interlocking layers of protection.

This impressive ad's purpose is to reassure people that their messages are safe in WhatsApp with end-to-end encryption and two-step verification.

What do you think?


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Emily Malone

Written by Emily Malone Marketing Manager for Skeleton — an award-winning video production company that helps brands understand their audiences, win their attention, inspire them to take action, and deliver results.

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